Exportation of Lucero Olive Oil to China

There are many businesses that have expanded their business internationally in order to benefit in some sort of way rather it revenue or a better market for their product. In this thesis, I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation and rather it etho-, poly-, or geocentric. I than explain why the company decided on expanding to the chosen locations. Then I will clarify if they had core capability to succeed in those markets, along with its

Sharon (group member) and I have discussed which models to use for the internal and external analysis. I am in charge of the introduction, PESTLE analysis, VRIO internal framework and Porter’s generic strategy for Lush. Firstly, the mission statement of Lush is to create equity through defining its brand identity using various brand elements. The vision statement is to make effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics for customers.

Conditions have changed. Global trade has rapidly increased in both volume and value, reaching nowadays more than $4 trillion in 1997 (Daniels J.D., Radebaugh, 1998, pg. 529). Competition is fierce from all corners of the world. Failure at the global level can backfire and may consume existing brands and business relationships. At the same time, global opportunities have emerged that offer possibilities for growth, profit, and an improvement in worldwide standards of living.

Now whenever goods from Italy are imported into the United States it is inspected by Border Protection, and Customs. Customs in New Jersey said that they have detected phony olive oil imported from Italy. This oil was improperly labeled as extra virgin oil(Rodriguez). Also olive oil farmers have begun to sell their products directly to their customers to skip past the mafia middle men who tamper with the oil(Rodriguez). Luckily the muckraking of the agromafia has made a very big effect on the security measures that countries use when dealing with Italian foods.

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

B. Compare U.S. business practices to practices in your proposed country for each of the following: Product, Price, Promotion and Place The marketing mix should be taken into consideration as Company X considers expansion int the China market. It is important to

This article relates to our class because it shows how the actions of one organization or country affects many other in international business.

B. Production Capacity: The year is 1993 and is the first year of operations for Calambra. Partnering with Gino Ambrano, a seventh-generation olive-oil presser of Sicilian descent, Calambra had purchased 800 gallons of Gino’s olive oil to test the market potential. Because the mission of the organization is to provide the highest quality, best tasting olive oil on the market, only Ambrano’s olive oil may be used for this venture. For personal

Vincor International goal is to become one of the top five wine companies in the world in terms of earnings. In order to attain this goal they have implemented a corporate strategy that focuses on using their existing powerful position in market to help them developing sales, marketing, distribution capabilities on an international scale. The strategy also includes acquiring new wineries and wine brands in new emerging region in the wine market also called “New World regions”(Vincor, 2005) throughout the world.

1.Briefly describe reasons for Phillips and Matsushita to operate internationally. Why do they do it?
Describe the international strategy of Phillips and Matsushita using the international strategy classifications we discussed in class (e.g., localization, transnational, global).

International sell and purchase has provided tremendous growth for countries. There are advantages and disadvantages to sourcing overseas. Some of the common advantages to out sourcing overseas are low manufacturing cost and expertise of products (importcrashcourse.com). The disadvantages are language barriers, shipping time, as well as quality of products in some cases. Americans have found comfort in everyday life regarding products that were made in other countries. If Americans were to suddenly not be able to purchase products overseas they may find themselves at a lost for living a typical lifestyle.

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

As discussed in Chapter 21 of our text book, any company that is looking to expand globally must make five key decisions. A firm must decide if: a) they really want to expand to the international market; b) they

International olive council set some quality parameters of extra virgin oil, i.e. it should be free from acidity and have good aroma and taste. U.S. department of agriculture able to meet the chemical quality parameter of EVOO i.e., it is free from acidity but it is not able to fulfill the characterization of sensory parameters of taste and aroma. According to the IOC, the taste and aroma of Extra virgin oil should be as that of the olives when it is freshly pressed. It is tough task to get the excellent taste and aroma of EVOO and it is sometime depend on the variety of

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.