Strategic Analysis of Jet Blue Airlines Executive Summary JetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service. Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome profit to whomever chooses to invest in this airline industry
Critical Issues Analysis 2 3.0 External Environment Analysis 2 3.1 Analysing the Macro Environment 2 3.1.1 PEST analysis 2 3.2 Industry Analysis 3 3.2.1 Five forces analysis 3 3.2.2 Porters Diamond Model 4 3.2.3 Strategic Group Analysis 4 3.2.4 Industry Life Cycle Analysis 5 3.2.5 Synthesis of External Factors (EFAS) 5 4.0 Internal Analysis 6 4.1 Value Chain Analysis 6 4.2 Internal Factors Analysis Summary (IFAS) 6 4.3 Ratio Analysis 7 5.0 External Environmental
Issues Analysis 2 3.0 External Environment Analysis 2 3.1 Analysing the Macro Environment 2 3.1.1 PEST analysis 2 3.2 Industry Analysis 3 3.2.1 Five forces analysis 3 3.2.2 Porters Diamond Model 4 3.2.3 Strategic Group Analysis 4 3.2.4 Industry Life Cycle Analysis 5 3.2.5 Synthesis of External Factors (EFAS) 5 4.0 Internal Analysis 6 4.1 Value Chain Analysis 6 4.2 Internal Factors Analysis Summary (IFAS) 6 4.3 Ratio Analysis 7 5.0
The analysis of AirAsia’s financial performance in the last 4 years (Based on AirAsia Annual Report from 2010 to 2013) and its attributes to assist present and future investors on whether to buy, hold or sell their investment in AirAsia Berhad (2011-2014). 5.0 Methodology 5.1 Porter’s Five Forces Model for Industry Analysis In this project, for industry analysis, Porter’s five forces model was been selected as the tool to analysis today’s airlines industry. Porter’s five forces
External Environment Analysis JetBlue Airways Corporation (JetBlue) is a company that has focused on low-cost airline transportation service. It is also one of the top major airlines dominating the Domestic Airlines industry. To develop a better strategic business plan the company’s external business market and the effect it has on the business continuity plan must be analysis as well as the general, industry, and competitor environments. Another issue affecting companies is the role business
The World Airline Industry A European Perspective (Case Study) MCS-M-160 International Strategy Student Name: Siyuan Li Student ID: 2800712 Unit Coordinator: Robin John Question 1 Through PESTEL analysis, identify the major external environmental drives influencing the airline industry. Since the end of the case (2003), to what extent have these driving force changed? Question 4 Analysis the business model of the low cost airline, discuss their
EXTERNAL FACTORS THAT AFFECT CHINA AIRLINES INDUSTRY Gong Liting (Jacqtin) With the development of the society, the level of people living standard has improved a lot. Airplane becomes a popular transportation in recent years. No matter travel or business, more and more people chose airplane to travel which is due to its time-saving and security. Therefore, more and more airline companies have come out. Under the fierce competition with the domestic and international airlines market, China Airlines
This report largely focuses on constructing a situational analysis of Qantas Airlines. An organisations situational analysis refers to an analysis that consists of ascertaining the key factors that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis consists of the environment analysis (both internal and external environment), competitor’s analysis and finally the swot analysis. By analysing those elements stated above, it is likely that the higher
IBU5COR ASSIGNMENT Defending Territory Case Studies Analysis Submitted by SEEMAB ALAM (17480932) Table of Contents Introduction………………………………………………………………………...3 External Environment Analysis……………………………………………………..3 General Environment Analysis……………………………………………………...3 Industry environment………………………………………………………………..4 The competitive Environment……………………………………………………….5 Opportunities and threats…………………………………………………………....6 Internal Analysis…………………………………………………………………….6 Tangible and Intangible Resources…………………………………………………
4 External environment analysis An analysis of the external environment includes the factors in a business’s external environment about a business's industry, competition, and political and social environments, and affects the firm’s strategy (Aaker, 2001). 4.1 Macro environment (PESTEL) With the development of the global economy, the interaction between environment and companies became more important, therefore, throughout macro environment analysis, which includes political, economic, social