External Environment Analysis

Australian food, before the different cultures started to integrate into the country, were simple home cooked meals such as, roast, mash with sausages, chicken parmi and more. With the influx of cultures during the 20th century into Australia, also came their traditions as well as their cultural foods. This investigation researches the impact that these cultures have had on the food and hospitality industry in Australia. This investigation is linked in with the area of study 4: sociocultural influences and focuses on the influence of Australia’s diverse cultures impacting the hospitality industry.

The premium wine segment is quite concentrated with high barriers to entry making mergers and acquisitions a strong and prevalent growth strategy. With industry analysts forecasting the demand for premium wine to grow at 8% to 10% per year, many former non-rivals are now becoming a threat. Jug wine producers are entering the premium market and beer and spirit producers

The main purpose of this paper is through the company 's external and internal environment analysis to evaluate the company in the industry and future developments. Assess the external environment mainly through PESTLE Analysis and Porter 's 5 Forces. Strategic Recourses & Capability Analysis for internal environmental assessment is conducted. Finally, the company somehow SWOT analysis, concluded ••••

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

The second part will present the SWOT analysis based on internal and external environment. The last section is to set the marketing objectives for developing the marketing strategies.

The section covers background information, core products/services, mission and strategic objective, SWOT (Strength, Weaknesses, Opportunities and Weaknesses) analysis and targeting strategy of the company.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

LVMH has a wide range of consumers from different backgrounds. It is imperative that they are aware of religion, race, culture, and buying habits in every country. For instance, worldwide people are more dependent on the Internet, signifying that the methods of how people purchase goods are changing.

Foster’s is an iconic internationally distributed Australian brand of lager that has an honor of being "Australia 's Original Lager”. However, it is not an Australian beer – the amber nectar is in fact made in Manchester. It is the world’s third most widely distributed brand of a light color lager, bottom-fermented with a smooth flavor and easy-drinking quality. It is owned by the British brewing group SABMiller, and is brewed under license in 9 countries at over 20 plants The unique flavor of Foster 's Lager, Often known as the Australia 's best beer, is the result of the choicest of malt, sugar, hops and brewing yeast. It is in fact the largest selling Australian beer. The product is 4% ABV in Europe, 4.9% ABV in Australia, and 5% in the US. This beer is developed using innovative process of ultra-high gravity brewing. Fantastic Value, Extending tastes, Geographical signatures, easily accessible and innovation, new styles and varieties allows the product to have an edge over other competitor in the industry.

Beer has a long history. In 2000 B.C.E., Sumerians had prepared eight different beer types, ranging from “strong,” “red brown,” and “good dark” (Mauk, 2013). Breweries have created their own recipes, brewed their own beers—some with alcohol, some without. Over the past few years, craft beer gained steady market share away from the national and international breweries (Murray & O 'Neill, 2012). Separating one beer from the next is the product itself, and what the product has to offer. Competition is ferocious due to more informed, sophisticated consumers, as well as globalization and the spread of technology (Murray & O 'Neill, 2012).

The United States wine industry is a 12 billion dollar industry and is composed of 7,000 wineries and around 1,800 different companies. The three major companies within the industry are Constellation brands, E&J Gallo, and The Wine Group Inc. The industry has made its way through the economic crisis at a better rate than some of the other U.S industries however in order for them to continue to see any type of growth it is important that they acknowledge their issues and find ways in which they can rectify them. The majority of the issues among the industry are problems that cannot be directly controlled by individual wine companies. Therefore it is imperative that wineries find away to use these issues to their

So far I’ve proposed the ecology……both non-ecological and ecological factors (predominately, changing food culture) contribute to obesity. However, there reaches a point in which these gene-environmental conditions directly intersect with the external environment of an individual, which can is turn influence their internal environment and determine how we process cues and food from our surroundings. This is arguably the ultimate gene-environmental interaction under which we have no over-riding control.

PepsiCo Inc. is one of the leading brands in the world's food and beverage industry. It operates globally with a strong customer base and a wide array of products. This paper analyzes the general business environment for this leading food and beverage brand in order to assess what strategies it has been pursuing to operate in this challenging and complex environment. The analysis of internal and external environment has also been done in a view to figure out the biggest strengths, weaknesses, opportunities, and threats for the company. The final section gives an overview of the company's resources, capabilities, core competencies, and value chain which can help it to achieve a competitive advantage in its industry.

Social Factors - The California Pizza Kitchen sells pizzas, pastas, salads, etc. and the ambience of the restaurants is quite informal and homely. Its primary key to its success has been that they were the first pizza restaurant that offered fresh and non-traditional ingredients for its pizzas. On a whole, the American consumer base is traditionally not very nutritional conscience when it comes to dining out. Regionally, the consumer preferences are suiting the business model of the company in most areas; however changes in the consumer

2011 proved to be a good year for beer, with a 7% total growth volume, amounting to 108 million litres. The demand for beer products continue to grow steadily with the escalating trend of social drinking in Singapore. Previously restricted to venues such as clubs and bars, beer products are increasingly being consumed at local coffee shops or hawker centres or being purchased off the shelf. (EuroMonitor International 2011, Beer in Singapore)