External Environment Analysis of Nokia N Series

Nokia, which overtook Motorola in 1998 to take the crown of biggest phone manufacturer of world, lost its prestigious crown after struggling for last 3 years. The 4 costly mistakes that lead to Nokia losing the battle are described in this article. Nokia launched its Symbian 60 series in year 2002 which initially had a good market response but with the introduction of Apple iOS in 2007 and Android in 2008, the OS race was completely taken over by the two giants. The reasons for collapse of Symbian OS is lack of applications and UI (User Interface). After facing competition from iOS and Android, Nokia continuously tried to improve their Symbian OS but it was mostly following the UI of Android and iOS and was not creating something unique. Secondly, the company failed to look into the need of available applications in gaining market share. The company made the biggest mistake to take a leap of faith in Windows in 2011. At that point of time, the company already was in declining condition and trusting Windows which was new in the field to regain its status was the biggest mistake the company made. tiff competition from Samsung and Apple, and lack on focus on innovation was the second big reason of collapse. Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple.

Nokia Company is a telecommunications company and Information Technology. They produce mobile phone. Nokia is very old company or we can say it a one of the best company in past. In this integrated research project, I will provide a lot of details of chosen industry, organization, a SWOT analysis highlighting issues or challenges that lead to proposed research objective. Also, I will identify three relevant CLOs from semesters 7 and 8. Then I will identify of the chosen issue or challenge with a clear objective or problem statement. Moreover, I will write details of research activities including the proposed methodology. (wikipedia, 2016)

“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they

Technology is a huge impact on society. It shapes the way people talk, work, and study. They can also change our perspective on life. However, the most influential change that came across the world is cell phones. They are one of the most valuable electronic devices that made it easier for people to communicate with another person. BlackBerry is the prime example of expanding the cellular universal. It changes the way people are using cell phones due to its high quality features. However, the BlackBerry company did not always have a perfect way of being managed and market internationally. They have had to deal with issues that affected them. Furthermore, there has been a case study about BlackBerry’s business aspects. It is called “BlackBerry

The use of smartphones has been on a tremendous increase globally. The smartphone technology has become so successful that business persons and employees would develop trouble imagining business operations without them. Some of the factors attributed to this extensive use of the smartphone are the growing need for technological advancements by individuals. In some societies, the smartphone is used in social class ranking. Those who possessed the smartphones were considered wealthier than those who didn’t. The smartphones, being a very new invention of humanity, has become an inherent part of human’s life. The smartphone is a combination of different sophisticated features. It allows users to keep memories, pictures, personal info, correspondence, health and financial data in one place. Smartphones also became an integral part of modern telecommunications facilities. In some regions of the world, they are the most reliable or only of available phones. Today, the smartphones have gained even more important uses with sophisticated features than ten years ago. Nearly all smartphones today use the touch screen controls instead of the original hardware buttons. The benefit of smartphones is a variable closely related to the demand (Wong, 646). Therefore the increased advantages of the smartphones have eventfully transpired to their high requirements in the global market. Moreover, when contemplating the switch from the regular cellphone to the smartphone, of new to the benefits

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

The main reasons behind the plummet of Nokia were due to lack of data concerning their competitors. The top level association had no data concerning how their competitor’s rank was that is IPhone. A researcher shouted Vuori said that top level association of Nokia got the wrong believed concerning the pace of progress that their competitor had and were managed to trust that the procedure that they were acting was adequate plenty to address to the menace that their competitor poses. So it is clearly described that due to their one unclear data they were drop dead. Journalist D. Bhatt (2001, page 68) quarels that “To capitalise on vision, an

Samsung Electronics, Apple and Nokia are the competitive mobile companies. To compare each company's strategic position Samsung was chosen. Although many components are needed to make mobile phones; semiconductors and the operating systems (OS) which companies use will be mainly discussed because these factors have an effect on the function of a mobile phone. Therefore this essay

The alliance between Nokia and Microsoft provides many benefits to both organizations. Nokia’s Chief Executive Officer (CEO) Stephen Elop initiates the alliance with Microsoft in order to grow after Nokia was losing market share to Google and Apple. The alliance was also appealed to Microsoft, since they were looking into the future of the smartphone industry and there particular industry. The current standing was that Nokia was still the market leader, even though they were losing ground to the competition due to the aging technology. At the time of the alliance was announced it is clear that both firms needed each other. Microsoft brought capital to inject into the alliance and technological advancements, while Nokia brought market share and brand reputations.

The current increase in the development of information and technology has also had a positive impact on people. Technology has become a daily part of everybody’s life. People use technology daily because of the advantages that follow the usage. These advantages include “easy access to information, encourage innovation, improve communication, convenience of technology, improved lifestyle, social networking, changed heath industry, and productivity” (Ramey, 2012). An example of a piece of technology that has currently increased its development over the years is the IPhone. The IPhone has allowed its owners to have an easy access to a lot of information

This case study will examine the development and implementation of corporate strategy of the Nokia Corporation. This case study will examine in particular recent events involving Nokia’s cellular phone business.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

The main findings were that Nokia has been very innovative politically, strategically and through new creations. The main focus of

In this paper is amid to review the performance of Nokia in Chinese mobile phone market since 2002. A literature review about marketing research models such as 4 Ps, Porter’s 5 Forces, SWOT analyses is carried out by the author. After that, this paper explained the changes of market environment in last decade with competitor analyses. In addition, the author evaluates the market mix of Nokia. Opinions of how well Nokia did in building a strong brand is presented afterwards. Following the above review and analyses, some recommendations for future marketing strategy are listed at the end of this paper.