External Environment And Internal Environment On The Automobile Industry

The American automotive industry has been under a lot of pressure over recent years due to increased concern for the environment and increased global competition. An environmental scan on the American automotive industry shows that the global competition is a great cause for concern, new technology is providing an edge, emissions and laws regulating them are as tight as ever, and consumer opinion is reflecting concern for this.

Introduction Automobile usage has increased in America and elsewhere in the world. In a research done by Sutherland, J., et al. (2004) “The US has a contributed to 200 million passengers in cars and light truck over the past few years. Further in 1990, studies showed that US cars increased six times faster than human population. The leaders in the automotive industry must adopt some key elements to ensure success in this fast-moving environment. They must invest in knowing their markets, building brands, adapting product strategies and taking long-term view on their goals and objectives. This paper outlines some of the key factors which should be considered. Environmental factors automotive designers and engineers have always said the main threats in the American Automotive industry are the environmental factors such as fuel economy and the clean air regulations. Automotive Emission posed different problems than manufacturing discharges such as coal smoke. Increased fossil-fuel emission has resulted from the million car increase. Irritation smog, which is comprised of carbon monoxide, hydrocarbons, sulfur oxide and other various chemical mixtures are cited in major cities such as Los Angeles. These auto emissions are also said to cause headaches, visual pollutions, contribute to lung cancers and other respiratory disease. In the end, the engineers have designed cars that are better environmental performers, cost effective and fuel efficient to reduce the environmental

The situational analysis is done to analyze the different environmental forces that can affect the sales and acceptability of the new product. In the later sections, the marketing objectives, the target segment for the new car, action programs, and marketing mix (product, price, promotion, and place) have been discussed in a view to set a roadmap for the company on how it can better market and sell its product to the most potential segment of the consumers. The marketing budget has been presented to give an estimate of the expenditures and expected revenues for the year. Finally, the ethical considerations for the marketing plan have been discussed which are also

Given the current economic climate, I think the automotive industry is going to be faced with a multitude of economic challenges in the next five years. As an oligopoly market, the auto industry is highly dependent on strategic decision-making, and the demand for dynamic innovation and supply at decreased-cost levels. Competition, possibilities of turning substitutes into compliments, and shifts toward higher demand in services are seemingly leading factors that face the current automotive industry in the immediate future. But first, we should not ignore the political forces at play within the market.

This analysis is essential as it provides a broad picture of the external components of the business that hinder the growth of the company and what measures needs to be taken to overcome these issues:

Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for

Cars have always been a big deal in the United States. Ever since Henry Ford invented his Model T in 1908, the automobile industry in the United Sates has continued to grow (“Henry Ford Changes the World,” 2005). While Ford was not the original inventor the automobile, he created the first automobiles that were affordable, easy to drive and maintain, which made it possible for everyday people to own cars. Ford’s assembly line building technique became the benchmark for all the big auto manufactures of that day (“Henry Ford Changes the World,” 2005). Ford, General Motors, and Chrysler soon became known as the “Big Three” American automobile companies (Foner & Garraty, 1991). While the automobile industry has immensely grown and changed from the early 1900’s to now, it continues to be at the forefront of industries creating environmental concerns worldwide. Issues currently being faced by the American Auto Industry include: having to handle tough global competition by foreign automakers, figuring out how to incorporate new technology to power vehicles (such as electric or ethanol run cars), and having to face new higher government and consumer quality and environmental standards.

Advances in environmental technology are motivating the car-manufacturing industry. Toyota Company is making advances to enhance its technology, while expanding its strategy off sustainable mobility to comprise of new technologies and products, partnerships, the urban environment, as well as, energy. By strengthening the bonds between customers, dealers and suppliers who represents the company’s driving force, Toyota is making efforts to redouble its efforts to create a new future for automobiles (Breyfogle, 12). Since its conception, the company’s unchanging mission has been to contribute to the society by designing and manufacturing

The American Auto industry has matured over several decades and is one of the best auto industries in the world. However, like any other industry, it is fraught with many environmental challenges that include Political and Regulatory challenges, fierce global competition from other auto manufacturers, rapid advancement of technologies for powering the products in this industry, as well as challenges from stemming from consumer opinions about their products.

The Automobile industry volume of growth has tremendously escalated in the United States. Years ago there were about 700 million vehicles registered in the world back in 1999, within the USA it contributed over 200 million passenger cars and trucks. In the 1990s, the number of vehicles in the United States had tripled six times faster than the human population back from 1969 to a global perspective on the environmental challenges. This is unbelievable, how industry multiplied and monopolized from years ago. All these issues point to the importance environmental concerns as they relate to the automotive industry. Recently the auto industry and its suppliers were addressed the

There are many issues that are currently facing the American Automotive industry, especially in terms of environmental factors. The automotive industry has been around for a very long time, and is a relatively stable industry, but there are still areas where automotive companies need to adapt and if they fail to do so, they will be at a disadvantage against their peers, both here in America and also globally. In this essay I will break down a few of the issues that I believe are plaguing the American Automotive Industry.

Although the first steam powered automobile dates back to the 1760s, it was not until 1789 when

technology for powering the product that this industry produces, the effect of emissions on the

According to the Environmental Protection article at www.eponline.com, it states that the environmental issues top the list of challenges in the automotive industry, outranking the cost reduction for the first time in 14 years. The survey was conducted by DuPont and the Society of the Automotive Industry. The survey results included the following results and statistics:

The American automotive industry has expanded since uprising in the early 1900s. “Americans dominated the industry in the first half of the twentieth century, although Germany and France perfected the blueprint for the modern automobile. Henry Ford initiated mass production techniques that became standard, with Ford, General motors and Chrysler emerging as the ‘Big Three’ auto companies by the 1920s (Foner & Garraty 1991).” The automotive industry has always been among the leading industries for environmental aspects and hazards around the world, in the United States especially. These issues include; global completion, new technology for powering the product, the effect