External Environment And Internal Environment On The Automobile Industry

1811 Words Nov 1st, 2015 8 Pages
EXECUTIVE SUMMARY

This assignment enlightens on environmental influences that have derived automobile industry to adopt a significant change.

This assignment consists of the four dominant companies in the automobile industries and how they have adopted to work in line with the changes in the environmental factors.

This assignment looks into the external environment and internal environment for the leading powers in the automobile industry. External environment explains the major forces outside the organization that have the potential to significantly influence the likely success of products and services such as competitors, suppliers, technological element and many more. For Instance, the competitive environment for Toyota and the economic element of Proton is closely looked into.

Internal environment explains the general condition that exit within an organization such as organisational culture, financial, leadership and many more. Organisational culture of Ford and Leadership use in Honda are the internal factors considered.

INTRODUCTION
During the first few years in the twentieth century, automobiles had a limited audience because automobile were expensive and time consuming to produce and most cars are too costly for the public. Companies such as Proton, Ford, Honda and Toyota has adopted significant change to survive in the changing environment and maintain their brand value.
Toyota:
Toyota Motor Corporation was founded by Kiichiro Toyoda in 1937…
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