External Environmental Analysis of Starbucks and the Coffee Industry

20319 Words Sep 17th, 2012 82 Pages
External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011

External Analysis of Starbucks 2

Contents
1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History ................................................................................................................................ 8 2.1.0. Background ....................................................................................................................................... 12 Table 1: Starbucks Revenue Trends 2005-2010
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30 3.2.6. Five Forces Analysis ......................................................................................................................... 31 Diagram 3: Five Competitive Forces in the Coffee Industry .................................................................. 32 3.2.6.1. Threat of New Entrants .................................................................................................................. 32

External Analysis of Starbucks 3
3.2.6.2. Power of Suppliers ......................................................................................................................... 33 3.2.6.3. Power of Buyers ............................................................................................................................. 33 3.6.2.4. Power of Substitutes ...................................................................................................................... 33 3.2.6.5. Intensity of Rivalry ........................................................................................................................ 34 3.2.7. Summary of Industry Analysis ......................................................................................................... 34 3.3.0. Competition Analysis........................................................................................................................ 34 3.3.1. Industry Competitors

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