External Factors Of Famous Brands

Political –how changes in government policy might affect the business, like a decision to subscribe building new houses in an area could be good for a local brick works.

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

These can easily effect a real estate brokers daily responsibilities and that the broker has little, if any control over. Technology is another major factor but can be considered both external and internal depending on the situation. Software “Company A” released new technology they developed, leading the market and surpassing their competitor “Company B”. This forcefully requires “Company B” to change just to remain competitive in the market. This technological impact may be considered a positive one for “Company A” whilst a negative one for Company “B”. Social environment is another particularly important factor, which is based off of society’s needs and wants mainly influenced by values, beliefs and practices. If companies do not remain aware of their social environment and capable of adapting, it may not survive.

The legal dimension of the general environment can impact the business operation, for example if a government introduces the law of increasing the minimum wage this can lead to an increase in the business expenses as it will obliged to pay more to the employees.

Examples of influences are when Government makes changes to the law. By not following and adapting to the changes, can result in business closure or prison sentences. A business which is looking for improvements, will deliver the same service or product for less price. If the business is not cutting down the prices, it can lead to customers going elsewhere as well as when the organisation is not looking for innovation and for improving its products.

The effect of the macro environment on Famous Brands ability to perform by assessing and looking at the Macro environment with the use of the tool PESTLE and assessing how each macro factor has an impact on Famous Brands as a business and Famous Brands performance (either negative or positive) and what strategies Famous Brands could use in order to overcome the negative impacts on their business.

The changes in economic environment will affect a business, the profit of the business will be affected because its affect the price and income of a business, which are the main aspect of a business.

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

As a starting point for this assignment, I used the Oxfam report “Walking the Talk, Food and beverage companies slowly start turning policy into practice in Oxfam’s Behind the Brands campaign” (Smith, 2015). After reading the report, I selected Kellogg’s as the large multinational company for which I will answer the questions for one simple reason. According to the Behind the Brands Scorecard, they started from the 9th place in February 2013 and were in the 4th in April 2016 (Oxfam, n.d.), which means that they have identified and corrected some of their practises..

There are a number of models, types, and styles that businesses in the United States can choose to operate. However, despite the type and models that businesses choose to operate in the country, their operations are always directed and structured by the United States government regulation. Most of the laws that have been developed in the United States affect the operations of these businesses by defining how they should be carried out, their legality and the financial as well as the operational codes of business that should be followed (Hurst, 2004). Business laws in the United States can be divided into a number of primary groups based on the aspect of the business that they affect. As such, the purpose of this paper is to look at some of the ways through which law affects businesses in the United States, the nature and source of the involved law, and the reasons for the law. Additionally, the paper will also look at the impacts of the law to businesses.

Business law also deals with issues that could arise with existing businesses that interact with customers or the general public. This helps view businesses as entities separate from businesses and customers. Businesses can be formed as corporations,

Under developing marketing strategies, various macro environmental elements are analysed both on national and international level for effectively penetrating the market and attain higher niche target (Saabira, 2015).

1. A brief history of the brand: origins, key stages in its growth , etc.

ReferencesBrandAge Megazine. (Yr. 7, vol. 9). Tipping Point Global Brand. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1911BrandAge Megazine. (Yr. 7, vol. 12). Beer War 2007 Symbolic War. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1991Manager Media Group Public Company. (2003, September 2). Retrieved April 17, 2007, from http://www.gotomanager.com/news/details.aspx?id=7746Manager Media Group Public Company. (2007, January). Retr

the second part of the report will deal with what corporate responsibility through food labeling is, which is in short the “GDA”, and discuss why Nestlé did it and whether the stakeholders appreciated it or not, along with that the report will also talk about how useful and satisfying it is for consumers and costumers, and how it affected the company when it first started, moreover the report will go through how beneficial it was for the company’s success in a long and a short term. The third part of the report will highlight Nestlé’s approach to corporate responsibility, and how it had driven it to create the shared value which contains many aspects that will be explained in this report one by one. The report will as well talk about how the shared value allowed nestle to connect more positively with its costumers and consumers. Finally, as a last step, the report will discuss which marketing research would be most suitable for Nestlé’s communication campaign, and will explain how to undertake a marketing research and what are its advantages and disadvantages.