External Stakeholders Of Volkswagen

Firstly, from the view of company, Volkswagen scandal is result from the misuse of CSR that the company regarded it as a marketing tool. Although Volkswagen promised to persuade CSR as their corporation culture, the reality turns out to be opposite. Volkswagen equipped defeat devices on cars deliberately to pass environmental tasks and actually the defeat device emitted nitrogen oxide approximately 40 times of standard (Dans, 2015). This behaviour can be explained as "green-washing", which means the real performance is different from the test results (Eric, 2015). The motivation of deception largely depends on corporation’s aggressive goal called “Strategy 2018” , which aim to increase annual sales to ten million cars by 2018 (Volkswagen, 2014). Therefore, Volkswagen needs to lower the price to be competitive to its competitors and one task is to reduce cost of production. Volkswagen used CSR concept to cover unethical actions. It demonstrates that Volkswagen focused on persuading the short-term target rather than its customers, long-term reputation and environment (Bansal, King & Seijts,

The second item is if VW would be unwilling to change its ways and value sales and profit over integrity to stakeholders. VW was already caught cheating just to win awards and surpass its completion, but if its willing to continually do this and not change for the better it would be best not to continue the engagement with the organization.

The mistrust between the Volkswagen Company and their customers developed after the scandal associated with the incorrect emission of data and cheating of the system unfolded.  The scandal occurred on the eighteenth of September 2015 when it was found that the company had made a car with a turbo that released emission directly into the real word atmosphere. The allegations were genuine and were proved by the Environment Protection Agency in the United States (EPA) (Hotten, 2016).The chief

Kantian ethics and rule utilitarianism disagree on the morality of creating a “defeat device.” This device determined when its engine was undergoing emissions testing then switched from its normal operating mode into a lower emission mode. The normal emission mode was 40 times the limit dictated by the Clean Air Act [1]. By creating a dirty engine, Liang contributed towards the destruction of the atmosphere. This will negatively impact the quality of life for many future generations of people. Because damaging the environment negatively impacts millions of people, rule utilitarianism declares it to be morally wrong. The prosecution of six executives of Volkswagen, including the head of engine development, indicate that Liang’s superiors were involved in this conspiracy from the beginning [2]. The most applicable maxim to this situation is “I shall fulfill

The automotive industry globally involves the processes of manufacturing as well as sales of cars and other automobiles. The business of this industry is also inclusive of retailing activities like services; sale of spare parts, gas-station retails etc. by the year 2015, and the growth rate of the industry is expected to have a rise of 5.5% (Market Line, 2012). Moreover, as per International Organization of Motor Vehicle Manufacturers, this industry is the leading driver in terms of global economic progress and the largest employer. The changing trends and rising demand for technically advanced cars are giving out more opportunities. This essay is going to be a presentation on the analysis of the Volkswagen positioning strategy with respect to the Porters models of competitive strategies. This essay would be vital, as this analysis would help in revealing the company’s competitive and strategic position in the industry.

Loss of reputation and sales; fines for VW → loss of status and being made responsible for the scandal

In this report, I am going to evaluate the influence of different stakeholders exert at Mercedes Benz. The stakeholders I will be discussing is the owner of the business, customers who buy cars as they provide good quality of service, employees who help the business to perform well and making profits and the Government who support Mercedes Benz because they have been running successfully throughout the years so they want to invest money to further develop the business. On the other hand, I will make the following points in my report is by commenting on the level of influence that each stakeholder exerts on Mercedes Benz. I will also be referring to evidence from different sources for the comments that I make. I will state the strengths and the weaknesses on the influence of different stakeholders. Also, I will make recommendations on how Mercedes Benz can do to overcome the weaknesses which can affect their performance. At the end I will write a conclusion by summarising what I wrote in the report, which stakeholders have the most influence and which stakeholders have the least influence in Mercedes Benz.

Sub-distributors: These are the middlemen between large distributors and retailers national, regional or international: while the major distributors operate on a national basis, area distributors are smaller and focus on a specific region or even a single metropolitan area. Online, Internet or digital distributors -- These distributors supply iTunes, YouTube.com, Rhapsody, Napster and other Web music stores with the tunes that they offer.

You seem to have learned quite a bit during the semester. I would agree with you that Stakeholders play a pivotal role. They provide good information and help drive the strategic plan.

In 2014, questions began to arise surrounding the Volkswagen and the emissions that their diesel cars produced. It came to light that the company was violating U.S. environmental regulations by installing software in their cars that was able to sense when emissions were being tested and limit the operations that increase emissions during the test thus producing a lower score. The result of this was that Volkswagen had produced and sold approximately 10,000 vehicles that violated U.S. law. In the early part of 2017, the FBI arrested Oliver Schmidt, a Volkswagen official, in Florida based on his connection to Volkswagens criminal activities. This case illustrates an ever growing issue in the world: international white collar crime. Globalization

In today’s society we often come to many debates on several issues that go on in our world today. Recently there was an ethical debate on whether or not it is ethical to release vehicles with software that defeats emission testing by the EPA. Volkswagen is being accused of using illegal software designed to hide emissions during testing by installing cars with a software. The EPA accused Volkswagen of using the device in nearly over a half a million cars (Davenport). The cars are reportedly to have been installed with a software that had the ability to turn off the emissions controls when driving normally and turns them on when the vehicle is undergoing an emissions test. With all of these assumptions of Volkswagen cheating the emissions testing does that question their ethical corporate responsibility?

Volkswagen(VW), a classic and adored automaker who ruled the automotive manufacturing business for many decades suddenly found itself in the middle of the tragic business crisis with the news that they deliberately cheated on and falsified emission tests on many of their vehicles over the past several years. On September 15, 2015 VW was charged with allegations of manipulating US emission tests by installing cheating software by the US Environmental Protection Agency (EPA). In its response, VW admitted the charges which led the company to undergo a shakeup among its executives, a drop-in stock and resale values, government investigations, and a serious blow to their

It is not hard to see that the scandal would cause a horrid blow to VW’s image. Until the incident, VW had, like many other German companies, the reputation of “German engineering” (Robertson, 2013). However, instead of using that innovation to develop diesel-fueled cars compliant with U.S. standards, it decided to try to scam its way in the market. Not only did the company admit to having 11 million cars with software intended to cheat tests (Gates, Ewing, Russell & Watkins, 2017), it also plead guilty to “destroying evidence in an elaborate cover-up” (VW Admits Emissions Cheating and Cover-up, 2017); building further distrust among its consumers.

Some essential strategies that leader could take to prevent and foreseen and unforeseen conflicts among internal and external stakeholders in the attempt to downsize is to recognize and actively monitor the concerns of all authentic stakeholders, and remain open-minded to their interests, their ability to make decision-making. Listen to remain connected to stakeholders about risks and continue to be sensitive to the concerns and capabilities. Leader should attempt to achieve a fair distribution of the benefits and burdens of corporate activity among them, taking into account their respective risks and vulnerabilities. Other important plans leaders should implement is to avoid altogether activities that might jeopardize

After the announcement of the emissions scandal, Volkswagen is fumbling to figure out how to pick up the broken pieces of its brand image. Volkswagen had ruined the trust of all of its stakeholders. The announcement of the cheated emissions test has crushed Volkswagen’s stock price by almost 20%, which implies an almost $27 billion loss in market value. This scandal required the recall of 11 million cars with an expected cost of over $25 billion in penalty fees and the cost to fix recalled vehicles. This scandal of much higher than stated emissions directly contradicted with Volkswagen’s branding of a clean emission diesel vehicle. It could not have gotten much counter-intuitive. Volkswagen has spent 45% of its television advertising budget directly focusing on Volkswagen’s products’ low emissions. That marketing budget is now valueless. However, most importantly, Volkswagen upset its customer base. The owners of these recalled vehicles not only feel lied to and betrayed, they have to take time to bring their recalled car in to get fixed. But, one of the biggest complaints is the loss of resale value totalling nearly $5000. This may disrupt repeat customers and