Amazon Swot Analysis Essay

Amazon understood firsthand that the competitive advantage of a company originates immediately from how distinctive the organization's resources and competencies are. Amazon is able to both engage in production at a lower cost and generate a superior product at a standard cost. This is accomplished mostly via Amazon's strategy of having a wide variety of goods and competitive pricing. Customers know they can find basic products at slashed prices or high quality goods at standard prices and this is all achieved via the enormous range of products and product brands and types available on their massive marketplace. For example, the depiction displayed in the case study which shows how growth was related directly to: lower cost structure- lower prices customer experience traffic sellers -selection and convenience. While this is a grave oversimplification of the Amazon business model, it demonstrates how many aspects of the strategy reinforced one another.

Amazon and Ebay are two well-known brands of online shopping sites. They have evolved and grown from small firms to the giants of e-commerce today. In this essay, a comparison would be made between the two firms.

(a) Product – Amazon Corp. is one of the leading ecommerce platforms in the world. The company offers a wide selection of products. Through continued expansion and diversification, the company’s products now include not just online retail, but also a variety of other products and services that address market needs. These products and services include retail goods, Amazon Prime, consumer electronics, digital content distribution service, Amazon Video, Amazon Web Services (AWS), Amazon Publishing, Amazon Fresh, Amazon Prime Pantry, Amazon Dash, Video Direct, and many more. Amazon’s marketing mix increases in effectiveness as more products are added to these e-commerce offerings.

Amazon’s fulfillment centers are valuable, rare, costly to imitate, and organized to captured value. Thus, they attribute to Amazon’s competitive advantage. Amazon Prime and 1-Click are also valuable to the organization. However, they can be replicated. Walmart launched a membership program to compete with Amazon’s Prime Service. With Walmart’s membership program customers receive free two-day shipping when they spend $35 or more on orders. Amazon Web Services is valuable, rare, costly to imitate and the organization has capture the value of it. Therefore, AWS has contributed to Amazon’s sustainable advantage. Amazon’s brand name and reputation have also given the company sustainable advantage. Amazon acquired enormous brand valuation in a short period of time. It is

One of the companies that exploits opportunities and business ventures to create growth and sustainability is Amazon, Inc. Amazon was founded in 1994 and since then it has opted to take its business online and thus develop a global strategy that has paid off and turned the company into a technological business hub that serves consumers by offering an assortment of products and services in a noteworthy customer service. These strategies have made Amazon one of the leading online retailers with a revenue of US$ 88.988 billion as of 2014. This paper thus seeks to describe Amazon’s grand strategies of product development, market development, and concentration as part of its long-term growth strategy.

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

To increase the e-commerce dominance, J.C.Penney needs to focus on improving the user experience and the quality of its website and app. At the same time, J.C.Penney should bring up more sale events and exclusive products online to attract more customers. We recommend J.C.Penney to use the SWOT analysis. It can help J.C.Penney clearly identify its strengths, opportunities, at the same time find out the weaknesses and threats. J.C.Penney’s e-commerce strategies can be made or modified based on the SWOT analysis.

John Lewis is a British department store that operates in the United Kindom and is well known for its ‘Never Knowingly Undersold’ policy that brings quality products to the UK high streets and online shopping. A SWOT analysis is intended to analyse the organisation 's current status and its potential for the future. Morrison (2011, p. 158) states that a “SWOT analysis is a strategic tool used by businesses to assess the organisation 's strengths, weaknesses, opportunities and threats.” Using a SWOT analysis will encompass a detailed evaluation of the organisation for John Lewis, which could be used to benefit the company in the future. As Wetherly & Otter (2008, pp. 24-25) says “The capacity of a business to take advantage of opportunities and resist threats will depend on its internal strengths and weaknesses.” But if John Lewis has the internal strengths to undertake a change a SWOT analysis will help as it was “designed to enable an organisation to take into account internal and external factors that may affect its strategic planning decisions and thus improve its prospects of success” (Harrison, 2014, p. 6).

Amazon stated its marketing approach in its 2011 annual report as “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our associated program, sponsored search, portal advertising, email marketing campaigns, and other initiatives.”(Petro, 2017). Being the leader of the ecommerce industry, Amazon maintains that

One night in 1981, Jeff Munks, a police office in San Jose, CA responded to an urgent call and arrived at a residence where a Vietnamese immigrant who spoke no English was screaming and waving his arms agitatedly. Next to him, his son was having trouble breathing. After Jeff guessed what had been happening and immediately called for an ambulance, he kept thinking about emergency situations where danger is exacerbated because of a language barrier. This resulted in Telephone Interpretation being offered since that year. This service connects trained interpreters via telephone to Limited English Proficient (LEP) Individuals. Cyracom International is one of those companies that provide critical

This case analysis serves the purpose to provide an analytical framework to evaluate Amazon.com from an internal and external perspective, and to provide strategic direction based upon the internal and external evaluation. The case will begin with an introduction to Amazon.com.

The threat of substitutes for Amazon is high. With the exception of its patented technology, there are quite a lot of alternatives to Amazon’s products and services. In addition to physical presence, most companies have an online store as well. Amazon’s products can be purchased all over the internet and they are just spread out among different web sites. The companies operate in brick-and-click mode providing the similar product categories and competitive prices have become the biggest threat for Amazon. However it is extremely difficult for Amazon to establish physical stores or launch price

In addition, we have analyzed Amazon’s strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we have recommend a course of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities.

This paper reviews the supply chain management practices of Amazon.com (AMZN) and highlights findings in the framework of a Strengths – Weaknesses – Opportunities – Threats (SWOT) framework.

Amazon faces threats that the company cannot ignore. First, the company has competition from various rivals, which include Salesforce.com, eBay, Wal-Mart stores, Best Buy, Apple, Netflix, International Business Machines, Barnes and Nobles, among many others. For example, Wal-Mart introduced a shipping policy to compete with Amazon’s Prime membership service. With this new policy, customers receive free two-day shipping on all orders of $35 or more. Second, cybercrime is present and Amazon should find ways to ensure that it always guarantees that customer privacy and security are protected.