External and Internal Analysis of a Company: Project

2749 Words Feb 9th, 2009 11 Pages
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Individuals and organizations are alike in many ways. Each has competitors and each should plan for the future. Each and every organization faces opportunities and threats and has some internal strengths and weaknesses.
All these make it possible for the individuals and organizations to use and apply many strategic management concepts and tools.
You are required to select any firm operating in Pakistan from Telecom sector and visit that firm (if possible). After a thorough analysis of that firm, use the following strategic management concepts and tools to critically investigate the firm and prepare a 10-15 pages report of your findings and submit that research report on or before 15th January, 2009.
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Lenz emphasized that the shift from a words-oriented to a numbers-oriented planning process can give rise to a false sense of certainty; it can reduce dialogue, discussion, and argument as a means to explore understandings, test assumptions and foster organizational learning. Strategists, therefore, must be wary of this possibility and use analytical tools to facilitate, rather than diminish, communication. Without objective information and analysis, personal biases, politics, emotions, personalities, and halo error (the tendency to put too much weight on a single factor) unfortunately may play a dominant role in the strategy-formulation process.

Stage 1: The Input Stage
 External Factor Evaluation (EFE) Matrix
An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information. The EFE matrix consists of five steps process.
Five-Step process:
List key external factors (Opportunities & threats)
We have to prepare a list of all external factors which will affect the EFE matrix. These factors should be two points to be kept in mind these are opportunities and threats.
Assign weight to each (0 to 1.0)
Sum of all weights = 1.0, Now we have to arrange them according to their weight age that which factor is most important. It should be weight age in % ages.