External and Internal Environment of at&T

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

Wireless network infrastructure has become just another connection method for corporate and home users alike. This rapid acceptance can be attributed from:

customers with them for a longer time. AT&T believes that by having properly trained employees and by providing the most advanced technology

Less than a decade ago, the telecom operators in the U.S., Western Europe, and Japan were upgrading their existing networks to high-speed 3G technologies. Now the world telecommunications industry is about the switching to the next-generation super-fast 4G technologies.

AT&T has a reputation of providing a superior customer experience to its customers when compared to its competitors in the telecommunication industry. Because of its commitment to offer high quality services, AT&T consumer communication services received a quality honor in 2013. AT&T also employs a hybrid of differentiation and cost effective strategies in its market. Product differentiation has also contributed to its success for the past decade. The company also has a language line service which gives its customers access to effective and professional interpreters in over 250 dialects and languages instantly. When a customer needs an interpreter, the language line is usually on within a minute given that it request is set up. The AT&T Language Line scores high marks from customers as a user-friendly, customer focused and fast service. Its outstanding customer service gives it a competitive advantage in the telecommunication industry.

Ciampa, M. (2013). WNA Guide to Wireless LAN’s (3rd ed.). [VitalSource Bookshelf]. Retrieved from http://www.devryu.net/

currently the #2U.S. telecom services provider overall after AT&T, and the company holds the top spot

If employers do not satisfy their employees with benefits that are beneficial to them and their families, employees will seek work elsewhere (Courville, J. (n.d.). If there is a low turnover rate, employees are satisfied and will continue their work journey with the employer. AT&T is one that has low employee turnover because they offer their employees attractive benefits packages that compensate for lower incomes. Increased productivity for employees will also perform their jobs well because they are familiar with what is required and will get the job done and go home (Courville, J. (n.d.). AT&T is one that have a competitive cost benefits package. One of the reasons is because AT&T has been in business longer than Verizon and Sprint. Also, AT&T is equipped with the best-qualified personnel. Also, AT&T saves money on training employees because the majority of workers are highly experienced in telecommunications. Therefore, AT&T sees the workforce as stable, resulting in increased productivity (Courville, J. (n.d.).

AT&T is a world leader in communications, media and entertainment, and technology. They serve millions of U.S. consumers with broadband, video, and voice services. AT&T has been providing service to individuals and businesses for one hundred thirty-three years as of March 3rd. Their history of innovation is a story about how people from all walks of life come together to improve how we interact with the world around us.1 AT&T has done just that. In today’s world having different ways to communicate with one another is important. By providing numerous points of contact with individuals, AT&T is able to obtain new customers everyday.

In this new era of internet and cellphones one of the biggest battles that can be easily seen just by perusing the internet or watching a bit of television is the clash for who will provide us with these newly acclaimed necessities. The two biggest players in the industry these days appears to be Verizon and AT&T. Other big companies, such as Sprint and T-Mobile, are also key competitors, but it seems like Verizon and AT&T vide for the top. Today, we can’t even go a single commercial break without seeing at least one ad for one of these two companies try to convince us to switch to their services. Even though it’s fairly easy to say that there are only really three or four major competitors in this field, there are definitely several smaller

After the invention of phone calls, the Bell Telephone, and later AT&T, became an innovator of telecommunication industry in the United States. It began to spread throughout the towns, then to the country, then to the world. But since it owned all of the infrastructure, other companies couldn’t step into the industry of telecommunication. Therefore, United States Government decided to divide the company into regional telephone companies: Ameritech, Bell Atlantic, BellSouth, NYNEX, Pacific Telesis, Southwestern Bell, and US West. Divesting of AT&T actually resulted in a spurred growth and innovation. Due to having competitors and challengers, our telecommunication industry has grown enormously, offering us more and more of new technologies.

Have you ever wondered how your phone company started out? Or the new innovations it has brought about? And maybe even how the business is run? Well, today I’m going to talk about AT&T’s history, the products it sells, the employee jobs and U-verse.

In analyzing Verizon's strengths, it is apparent that they have strong brand recognition in the market and industry. They are not only the leader in market share for wireless presence in the U.S., they were also ranked at the top for branding and customer loyalty in the wireless phone category and received the 2005 BrandWeek Customer Loyalty Award as a result (Verizon Customer Satisfaction – Award & Recognition, 2005). In addition to strong brand recognition, Verizon is ranked the

There has been continuously increasing demand for high data rates and mobility required by new wireless applications which needs to be addressed by 5G networks.