External and Internal Environmental Analysis

1223 WordsMar 30, 20145 Pages
External and Internal Environmental Analysis STR/581 March 17, 2014 External and Internal Environmental Analysis External and internal environmental analysis are important for a company to achieve its goals. The purpose of this paper is to complete the external environmental scan, and perform an internal competitive environmental scan for Designer Shoe Warehouse (DSW). This paper will identify and analyze the most important external environmental factor in the remote, industry, and external operating environments. This paper will also identify and analyze the most internal strengths and weaknesses of DSW, include an assessment of the DSW’s resources, assess DSW’s competitive position and possibilities, and will…show more content…
The special offers and certificates are easily accessible to customers. Customers can retrieve the special offer codes and certificates via mail, email, or on the DSW website. Website purchases are the weakness within the DSW Company. Problems such as offered codes not properly working, the tracking of online orders, and the unavailability of certain DSW websites to customers are the cause for weakness in the DSW Company. Some codes are available through online purchases only and some codes are not valid at all for customer use. This can be very aggravating for customers. There are times when customers look up an order are placed online and they are unable to locate their order. They are then directed to another website to report the problem. The motion of tracking the order that should have been available for the customer can become frustrating. Accessing DSW’s website is also a weakness for the company. Customers like an easy accessible website. To access DSW’s website to place an order customers have to download certain software provided by DSW. Although the software is provided free of charge customers believe that this is an unnecessary step for the customer. DSW should make accessibility easier for the customer. DSW’s Competitive Position and Possibilities Competitors as viewed by DSW are department stores, shoe stores in the mall, brand-oriented discounters, independent shoe
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