Extra Gum Ad Analysis

For instance, the little girl never had to change the batteries once in the teddy bear she received from her dad, they were perceived to be long lasting. Also, the girl always trusted her dad that he did love her and even if she was upset and didn’t understand why her dad was gone for a long time, she brought the teddy bear everywhere, until finally, he came home. This parallelism was a big literary element in the commercial because it helped the audience clearly see the connection between the story and the

The Coca-Cola commercial, “Falling,” illustrates a rhetoric marketing image between two shy teenagers at an amusement park. The shy teenage boy exchanges a timid smile to the girl after getting a Coke from the Coca-Cola vending machine. The boy looks for confidence in his Coke and sits on the same bench as the girl, who is also drinking a Coke. Once the boy sits down, the music changes to the chorus “I was falling for you” and the couple is pictured on a roller coaster, swinging, eating popcorn, drinking Coke with

Pathos is strongly shown within this film. From beginning to end the commercial uses pathos to persuade the audience towards the film. As Sarah and Juan first lock eyes on each other, they smile. When they first interact with each other Juan helps Sarah pick up her books. She repays him with a piece of gum to thank him. They go onto many “firsts”: first date, first prom, first kiss and many more. At the end of all the “firsts” Juan draws those moments onto a single piece of gum wrapper.

This strategy is used in many commercials and advertisements in the market today. It is used to make the product seem more appealing and enticing than what it really is by diverting one's attention towards a more appealing item. In this situation, the more appealing item was a colorful pack of fruity flavored gum. This was more appealing than showing just a small stick like bland device. The name of this fallacy originated from the sport of fox hunting where a dried, smoked herring is dragged across the trail of the fox to throw the hounds off the scent (Wikipedia, 2006).

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.

The recent, 3D white Strip ad, advertises their products in magazines, TV commercials, and in the newspaper, where people would most likely stumble upon it. The advertisement is mainly aimed at young adults, where looks are a major factor in finding potential love ones. By looking at the ad, the main objective is for people to get white teeth by using their product. To grab the audience’s attention, Crest places Shakira face in the center of the ad page with her beautiful smile being the point of interest. Her smile displays her white teeth, and that is a direct result of using the 3D crest strips. Under Shakira’s face, Crest places their product with a caption to provide details that their product not only works for Shakira, it can work for everyone with its Flexfit technology. By placing Shakira’s face and the product on their ad, many people will feel motivated to have white teeth because they know by using Crest’s products, they too, can obtain white teeth like Shakira. That includes me, just by looking at this ad, I too, would like to have white teeth just like

Sometimes the simplest acts can show the most love. In the Extra Gum Commercial: The Story of Juan and Sara, the high school sweethearts share a piece of gum with one another during some of the most important events in their lives. The Extra Gum commercial uses the song “Can’t Help Falling in Love” to add pathos due to the loving lyrics of the song that also tell the story. The varying scenes used enable the audience to relate to the story and add a deeper purpose to the meaning of the commercial. Gum is a the main component of the advertisement and throughout it is used as a symbol of love while the wrappers represent foreshadowing.

Following Satisfaction is Visualization in the Monroe’s Motivated Sequence. The commercial uses Visualization to allow the viewer to see how the snuggie is used in a situation that may be relate to themselves. It shows all members of a family using the Snuggie. It shows an older lady knitting, a mother reading to her daughter, a man watching television, a lady making coffee, a child

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

Ads have existed for so long for a reason, there’s really not another alternative as effective in trying to introduce someone to a product, movement, or idea. The particular smoking ad from an organization called Health Canada created an Ad that clearly shows the negative effects of smoking cigarettes, not only that, but they also try to give aid to those who are looking to quit their detrimental habit; they carry out this goal of informing and persuading users to quit or abide from starting, by using many elements which include purpose, photo, text, and content. This Ad was great to analyze since it’s easy to define what the media is trying to portray, as well as to it having distinct images making it intriguing to question and inspect.

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

The Pepsi Advertisement for the summer, featuring Sofia Veraga implies an overall attractive appearance. "Modern Family" star Sofia Vergara has been turning heads for most of her life. Since the age of 17, Veraga has been featured in serval Pepsi AD’s since the1980's, the Colombian beauty was shown in her first commercial showing off her curves in a skimpy bikini. While her career has moved on a lot since her first commercial, there is one thing which has barely changed, her outstanding figure. In her most recent advert for Pepsi the 40-year-old was shown with brown hair, brown eyes and tan skin wearing a blue woven hat and a blue halter top against a solid, in a lighter blue background. As well wearing bright red lipstick, eye makeup and earrings. then the actress has known for her shapely figure which is often the focus of media attention. The ad reinforces the idea that diet Pepsi is a drink for those who are concerned with achieving and maintaining a slim figure themselves.