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Extra Gum Ad Examples

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People magazine has been printed for many years, and over those years, celebrity gossip and “Who Wore It Better?” has hypnotized the public. From Angelina Jolie and Brad Pitt’s divorce to Rihanna’s latest red carpet dress, individuals are mesmerized by the stars’ gossip. Ads in People are not rare, but are littered throughout the magazine, trying to persuade people to purchase whatever product they are selling. Not all ads are selling clothing and accessories, they can sell foods, medicines and cosmetics. In the May, 2014 issue of People magazine, the Extra gum ad uses vivid color, simple phrases, and imagery to draw people towards buying their product.
In the Extra chewing gum ad, green was the eye-catching color chosen for the background. Green is a color that some people associate with happiness, which is what the ad wants one to feel when they look over it. Green is a positive color in many people’s eyes because it is the color that is used for traffic lights that allow them to move forward. This …show more content…

The park bench sketch creates an easily identifiable picture that the reader would recognize as a piece of their childhood. The bench is a place where one might sit while talking with a friend. The glow of the streetlight and the moon above the bench are a reminder to adults of the common household rule of having to come home when the bulbs are illuminated. These illustrations make the gum seem like it fits into one’s life, as if it is needed to make one feel whole. The drawing also reminds people of the simple joys in life, and paints a picture of how happy it may make someone if they were to chew Extra gum. The picture of the gum package at the bottom of the ad shows exactly which flavor one should buy, and what it looks like. This makes it easy for the consumer to locate, purchase, and use the product for

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