People magazine has been printed for many years, and over those years, celebrity gossip and “Who Wore It Better?” has hypnotized the public. From Angelina Jolie and Brad Pitt’s divorce to Rihanna’s latest red carpet dress, individuals are mesmerized by the stars’ gossip. Ads in People are not rare, but are littered throughout the magazine, trying to persuade people to purchase whatever product they are selling. Not all ads are selling clothing and accessories, they can sell foods, medicines and cosmetics. In the May, 2014 issue of People magazine, the Extra gum ad uses vivid color, simple phrases, and imagery to draw people towards buying their product.
In the Extra chewing gum ad, green was the eye-catching color chosen for the background. Green is a color that some people associate with happiness, which is what the ad wants one to feel when they look over it. Green is a positive color in many people’s eyes because it is the color that is used for traffic lights that allow them to move forward. This
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The park bench sketch creates an easily identifiable picture that the reader would recognize as a piece of their childhood. The bench is a place where one might sit while talking with a friend. The glow of the streetlight and the moon above the bench are a reminder to adults of the common household rule of having to come home when the bulbs are illuminated. These illustrations make the gum seem like it fits into one’s life, as if it is needed to make one feel whole. The drawing also reminds people of the simple joys in life, and paints a picture of how happy it may make someone if they were to chew Extra gum. The picture of the gum package at the bottom of the ad shows exactly which flavor one should buy, and what it looks like. This makes it easy for the consumer to locate, purchase, and use the product for
"Give Extra, get extra. A piece of long lasting Extra is a simple pleasure that helps make real connections special(Wrigley)." The main objective of a company that produces a commercial is to get its product to sell. There are many methods that are used to attract the audience to purchase its product. The Wrigley JR. Company took advantage of the human senses of love and the contagious feeling to persuade its viewers into buying its product. The company of Extra Gum took its own product to another level with its commercial. The Extra Gum commercial was persuasive because of all the rhetorical devices used to target the viewer's emotions
Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.
First of all, the colors in advertisement evoke emotion and ideation in the customer’s mind. The blue color represents cleanliness. The whole point of paper towel is to clean up messes. Also the color blue has an affect on the mind and body such as it invokes rest and makes people typically feel calm. When a spill happens people tend to get to anger or upset over it, with the blue in the advertisement it shows how the paper towel can reduce spills subconsciously. The green color represents freshness. Once the spill is cleaned people will feel as though their home is fresh and clean. The color green has affects on the body as well it also relaxes the body, calms, and reduces stress. Also
At the time, I was about to graduate high school and go out into the big, scary world. The extra gum commercial is effective because of how relatable it is, the emotions it invokes, and the way the editing plays a role in how it is perceived. The extra gum commercial of 2013 was effective because of how relatable and human the relationship between the father and the daughter was. I can easily relate to this commercial because I see myself in the relationship between the father and the daughter.
Hi. Joshua Diaz. For this assignment, I picked a candy, "Jolly Rancher", advertisement like you. When I see first your advertisement, I thought it is a medicine because of the words, "LIFE SAVER." The candy in this picture is very noticeable and big whereas other advertisements include diverse materials. It does not include any people and objects. Also, it has only two colors, white and dark blue. The white color looks healthy and pure to eat and the dark blue colored background support the candy to be main of the advertisement. The texts below the candy explains the taste of this candy and calories information. Customers can decide whether they buy or not it after reading this texts. However, unfortunately, customers cannot know the real
We see advertisement everywhere from left right. Ads are seen on devices and while just driving around. Advertisements are used to get people to purchase a product. Got milk “was an American campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners.” Got milk ads have many inspirational celebrities to model their company. Such as famous singers, dancers, athletes, actors, talk show host, and models. I’m analyzing a got milk ad of Hayden Panettiere from 2007. The ad’s strategy is to show how each celebrity drinks milk. The ad plays an audience towards teens, both boys and girls by offering them to choose a healthy lifestyle. By choosing a healthy lifestyle, teens
This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the
Memory is one of the most important things we have in our life because it involves in almost every part of our mind including problem solving, decision making, and our interest in life. We depend on it because it helps us make good decisions in life. Memory is the solution in learning and thinking and we use it in our everyday life. Think about the first time you kissed someone you loved or the time you learned how to tie your shoe for the first time. Those are all forms of memory whether they are short or long term. If you do not remember anything from the past then you are having a hard time managing your memory. Without memory you would be exposed to new and extraordinary things in life. Take for example, “Aliens, Love where are they?” by John Hodgman and “Jon” by George Saunders. John Hodgman and Jon both teach readers how without memories we would have a difficult time knowing who we are, who we love, and what we want in life.
When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.
Advancing age is associated with a higher prevalence of both acute and chronic disease and an increasing risk of becoming functionally dependent. Roughly, 5.3% of adults between the ages of 65 and 75 require assistance with basic activities of daily living (bathing, dressing, walking, use of the toilet, and transferring from bed to chair). Slightly fewer than 6% require assistance with instrumental activities of daily living (cooking, shopping, use of the telephone, household chores, and handling household financial matters). Functional dependence greatly increases the need for both acute and chronic health care and amplifies the risk of institutionalization. A number of excellent reviews address problems and issues in assessment of older
Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.
Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done
Advertisements are making a negative impact on American culture, as they sway people’s emotions and moods, causing them to purchase unnecessary products. In the web article, Seven Reasons Why We’re Irrational Shoppers, Dr. Alain Samson observes that, “51 percent of respondents said that ‘feeling happy’ was a trigger for unplanned purchases” (Samson).This shows that, at times, a person’s feelings can also be a play a crucial role in persuading him or her to buy a specific item or good. For instance, a person may be having a great day, due to some special circumstances, and this excitement may cause them to purchase unnecessary items, such as
I would like to develop a better understanding of my team, improve communication skills, achieve a better other esteem, receive a college degree and become a Plant Manager. Philip Hwang specified that “Caring for others can be rewarding in itself; in addition, others are likely to reciprocate in positive ways when we demonstrate concern for them”, (as cited in I Never Knew I Had a Choice (10th edition, p.5). I would like to develop a better other-esteem. I feel my team knows that I care for them
When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to