In this paper, I will tell you about Extreme Body & Auto Care’s branding, pricing, and distribution strategy. Who are our major competitors and their strengths and weaknesses. Also, our differentiation strategy, our company’s intentions, types of social media and integrated marketing that we used.
Extreme Body & Auto Care, branding, pricing and distribution plan
Key Components for Prosperous Business
• Offer our customer’s a one stop auto care, collision and performance need with high detailed attention to customer service and quality.
• Maintain a presence in the local community, automotive shows, automotive racing tracks, and local events.
• Maintain quality standards throughout all business operations.
• Use all creative marketing aspects to keep customers in tune with our company.
• Maintain all media and social media marketing by providing weekly, monthly specials and car shows.
• Encourage an open door policy for all employees, vendors, and customers to provide any feedback on ways for our business to grow and to maintain our extreme quality.
Objectives
• To be known as the number one shop to offer one-stop automotive, collision and performance care.
• Maintain media and social media presence by keeping our customers in tune with our company through our website, Facebook, YouTube, local car rallies, car shows, and automotive racing events.
• Maintain a minimum 10% to 20% profit margin.
• Push the limits by creating new and improve ways to cut cost without
COMMUNICATE with our customer base through print magazine advertising, postcard mailings and via our website.
They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target
Foundation for customers and employees, excellent community environment, willing to take others’ opinions and suggestions.
Our vehicles are cleaned, either by the customer or from our dispatch location. Our timeliness goal is to get the destination in a prompt and quickest way possible. We pride ourselves in our friendly staff that’s there to answer any questions or our easy to use application. Our associates are trained with a “Yes” mentality to book every deal and get another vehicle on the road.
Your answer all the customers questions and concerns in a very tactful manner. You also keep your vehicle clean and organized.
One could say they set the mark for everyone to target in customer service. And they make it the core of their marketing strategy. (Schoultz, 2013)
When you turn to us for comprehensive automotive repair services, you can be sure that you'll be treated with courtesy and respect from the moment you contact us. We take pride in providing:
As such, these technicians will provide customers with top-notch loaner vehicles, guaranteed work and friendly service.
To provide our customers with the best possible customer service at all times and to maintain the quality of our products.
• Social Ambassadors (70%): Utilizing online apps like Instagram, Twitter and Facebook will be essential to the growth of the company. Having popular figures like actors and athletes promote the brand will generate more sales, interest, and help spread information to more eyes around the world.
• I was a Social Media and Marketing Operation for Comcast where I was in charge of developing social media strategies for different events (collaborated with Hallmark, SF Pride, UC Berkeley and more) to gather the community to come together. By doing so, not only did I increase followers on their social media, but I also promoted community awareness, drove engagement, and awareness of Comcast's services
We seek constant customer feedback to maintain standards and correct avenues for effectiveness and growth creating customer friendly procedures with an undivided focus on quality and excellence.
our company by providing our customers with ‘one stop’ shopping for our ‘do-ityourself’ retail customers and our ‘do-it-for-me’ customers.”
Ask for feedback from customer at least one time per month to make sure they are satisfied with our product.
“To become the world 's leading Consumer Company for automotive products and services. (Homepage, 2015)”