Extreme Sports Motivation

Imagine the thrill of skating down a ramp, and then flying through the air, all while fans are cheering you on. This is what some kids experience every day. This is due to the fact that they participate in extreme sports. Children should participate in extreme sports because it builds confidence and discipline, helps find their passion, and it is thrilling.

Looking at the demographic factors used in marketing Zumiez products, the stores products cater to men and women mostly between the ages of 12 and 24 who engage in the action sports lifestyle (zumiex.com, 2011). From a psychographic perspective, or psychological perspective of

Motivation in sports is why people do what they do. It is also the direction and intensity of one’s effort and determination to achieve. The more motivated one is, the more likely one is to succeed.

There is a example from the investigation about the relationship between culture and participation in sports indicated that participants from the United States felt that fun, fitness, teamwork, and competition were more important reasons for participation in competitive sport than Australian and New Zealand counterparts, whereas participants from the United States and Australia exercised more for extrinsic and intrinsic reasons than participants from New Zealand. In addition, participants from the United States felt that fitness and energy release were more important motives for participation in physical activity than Australian and New Zealand. (Robert etc) The differences across cultures and countries lead the difference participation motivations in

Moreover, other Motorsports fans are fanatical about their love of the sport, this can have a direct impact of the success of IndyCar. Fanatical loyal fans spend money, as indicated by Passikoff (2014), “loyalty is also a leading-indicator of brand profitability. Likewise, a barometer of a consumer’s engagement with a brand. (And not to go off on a definition spree, but real ‘engagement’ is the degree to which a brand is seen to meet expectations a consumer holds for the Ideal in the category in which the brand competes.) It’s been validated that the more engaged consumers are with a brand, the better they behave towards it. Axiomatically, if a consumer behaves better toward a brand, the brand ought to do better in the marketplace”

Sport is a global phenomenon, it is a common between all the nations of the world there is not one culture that has not engaged in a way or another in some type of sporting activity; such activities are not only often physically challenging and mentally stimulating – they also provide a sense of belonging and personal meaning to people’s lives. In American culture like many other cultures worldwide winning is highly prized and cherished by fame and money from audiences and sponsors.

The lessons sports can teach us reach tremendous heights. Through sports, we receive a grasp of new heights and new abilities once unknown to an individual. One of the various ways humans come into contact with sports is through merchandise. In an economy-driven world, not a day goes by where an individual does not see an advertisement of some sort of product related to sports; two of the more popular brands are Nike and Adidas. Both these companies use catchy slogans that both, entice the buyers, and also place a thought into their mind. Nike uses the slogan, “Just Do It”, and Adidas is often seen with slogans like, “Impossible is Nothing” and “All In”. These slogans demonstrate the importance of determination and perseverance into the every-day

The implied notion that women were not sports consumers comes from previous data that found women not to be actively involved in sports and leisure. Though there have been sports marketing research conducted on consumers gender, race has not been a variable examined. The purpose of this study was to research and examine black women as sport consumers and make suggestions for marketing to this group. A questionnaire about sports and physical activity was created and placed in a popular magazine that is geared toward black women issues, beauty, and health. This method yielded a sample size of nearly 2,500 black women with 84% of the women willing to be interviewed for the study follow up. The findings suggest that black women are active participants in sports and fitness and it can be inferred that they are also active consumers. Also the collective findings identify how different variables such as age, race, and gender impact and influence sports consumers’ participation. For sports marketers it is suggested that one should not devise market strategies based on gender without acknowledging the influence of race and age to the target

more than sell the product. The athlete actually becomes a ‘human brand’ in his or her own right.”

The purpose of this study is to understand the feeling, experience, and value that these young men feel as they are a part of this sport. How this sport brings people from all over the world together and makes these people that are so passionate for the sport think of it than more than a sport but a love.

Prince Sports can stay ahead of the changes they possibly face if they keep in mind when Linda Glassel said “It’s learning, it’s studying, it’s talking to people who understand where the market is going” (Pg. 241). In order to stay ahead and take on any challenges that come their way, they need to employ research methods that can help them solve their problems and come up with new ideas for marketing their products. Besides using the Five-Step marketing approach, there are specific aspects they should pay close attention to. As a part of step three, they need to collect data, both primary and

Very interesting research especially focused on athlete activism. The topic is attractive in the current era when multiple incidents happened and became such a big issue. This study is utilizing strong theoretical framework and abstract includes informative literature review that assists in introducing the purpose. Surely, the presentation will include in-depth insights of how athlete activism is related to athlete brand image and consumer behavior.

New employees in the career of sports marketing lead by example from some of the most successful products such as the Red Bull energy drink and Skullcandy products. The most efficient way to be successful is to promote products with several sponsors. For example, everyone knows what Red Bull is, a sports drink known for its burst of energy right when we need it. The company has had great success taking a new approach on sponsorship. Conway argues in his article “A Sports Marketing Success Story” that “Red Bull wants to own teams and events. The company has a huge focus on brand management and ownership allows it to completely control how its brand

Through market research, Nike found the most impressionable consumers were these Football Obsessed Teens. Generally, these teens were around 17 years in age, Nike’s target age. Nike felt that the “17-year-od consumers were more independent, more driven in their football goals, could choose their own brand, buy their own products and form brand loyalty.” However, Nike recognized that this change would require an adjustment in their marketing efforts. Primarily, these consumers were not just “aspirational” but rather “inspirational,” a type of consumer that will want the tools to become the best possible player.

Motivation is crucial for an athlete in order to want to win. It is hard to want to win if you have no motivation. The main aspect of motivation in terms of the self-determination theory is intrinsic motivation. The self-determination theory can be defined as “a highly appropriate conceptual framework from which to study sport persistence and dropout” (Calvo, Cervelló, Jiménez, Iglesias, & Moreno Murcia, 2010). Intrinsic Motivation can be defined as “an athlete taking up playing a sport just for the enjoyment of playing a sport” (Pelletier, Tuson, Fortier, Vallerand, & Briére, 1995). It is important to realize that the self-determination theory affects an athlete’s motivation intrinsically (internally) because the self-determination theory uses factors like “autonomy” and “competence” to motivate an athlete to play better in their sport. Most athletes, now and in the past, find it easier to motivate themselves intrinsically if they enjoy the sport or have fun while playing the sport (Ryan & Deci, 1985).