Extreme Sports

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Introduction Extreme sports (also called action sport and adventure sport) are a media term for certain activities perceived as having a high level of inherent danger. These activities often involve speed, height, high level of physical exertion, highly specialized gear or spectacular stunts. At present date, there are no careful studies or statistics of deaths to separate activities with low or normal level of danger from those with high level of danger. While use of the term "extreme sport" has spread far and wide to describe a multitude of different activities, exactly which sports are considered 'extreme' is debatable. There are however several characteristics common to most extreme sports. Extreme sports tend to be more solitary…show more content…
The two years following that, the Games were held in Mount Snow, Vermont. And since 2002 the Winter X Games have been held at Buttermilk Mountain in Aspen, Colorado, and they will continue to be held there through 2012.The Winter X Games gained media exposure due to their big name sponsors and star-studded athletes. However, their marketing ideas add to that because of the number of fans who attend the actual events. As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the Winter X Games' marketing and economic outlook is so “out of the box”. The Winter X Games inaugural year, 1997, was televised to 198 countries and 38,000 spectators attended the actual four day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games’ east coast debut. The Games continue to grow thanks to certain marketing plans such as The Interactive Village, Musical Line-Ups, and the Snowskate Park.
2.2. The Interactive Village The Interactive Village is described as the designated Official Winter X Games Sponsor Booth area. It is usually located by the main entrance of the event and it offers fun activities for all attending fans. Some activities include scheduled autograph signings, giveaways for
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