Exxon Mobile Capstone

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MGMT 619: Capstone Spring 2011 Prof. Darrel Mank Prepared by: Kannan Ananthanarayanan Pranav Bhajiwala Foram Gandhi Kristine Garner Rajesh Goudar Venkat Iyer 1. WALL STREET JOURNAL ARTICLE AND THE EXECUTIVE SUMMARY ............................................................................ 1 WALL STREET JOURNAL ARTICLE......................................................................................................................................................1 EXECUTIVE SUMMARY ...................................................................................................................................................................2 Major Issues…show more content…
16 Chemical Industry............................................................................................................................................................................. 16 Primary Competitors .........................................................................................................................................................16 Oil ..................................................................................................................................................................................................... 16 Natural Gas....................................................................................................................................................................................... 17 Chemicals ......................................................................................................................................................................................... 17 Primary Competitors’ Business Level and Corporate Level Strategy .................................................................................17 How Competitors Achieve Their Strategic Position ...........................................................................................................18 Value – Cost Profile

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