F&N Strategic Management

2645 Words May 27th, 2013 11 Pages
STEP 1 :EXISTING MISSION, VISSION AND STRATEGIES
Vision: “To be a world-class multinational enterprise with an Asian base, providing superior returns with a focus on the Food & Beverage, Properties and Publishing & Printing businesses.”
Mission: “To be a world-class multinational enterprise providing superior returns to our shareholders, excellent value for our customers and a rewarding career for our employees.”

STRATEGIES
F&N existing strategy is differentiation , this is through product innovation (coming up with new products), brand name (Magnolia, Seasons, 100 plus), distribution channels (the Asian region and also soon the Middle East with its Halal certification)

STRENGTHEN AND GROW THE CORE Maximize
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operty 4) Fast maturity lease agreements 5) Decline revenue by 6 percent

STEP 7
IFE MATRIX no | Strength | Weight | Rating | Weighted score | 1 | Located across 15 countries in Asia pacific | 0.14 | 4 | 0.56 | 2 | Maintaining leadership position | 0.10 | 3 | 0.30 | 3 | Increase in revenue by 157% from fy 2001 $2,2139million | 0.10 | 3 | 0.30 | 4 | Strong position in beverage market | 0.09 | 4 | 0.36 | 5 | Risk awareness and management | 0.08 | 3 | 0.24 | | Weakness | | | | 1 | In ability to establish a competitive foothold | 0.12 | 2 | 0.24 | 2 | Decrease in market capitalization with 4 percent | 0.10 | 1 | 0.10 | 3 | Decrease in profit from china development property | 0.08 | 2 | 0.16 | 4 | Fast maturity lease agreements | 0.09 | 1 | 0.09 | 5 | Decline revenue by 6 percent | 0.10 | 2 | 0.20 | Total | | 1.00 | | 2.55 |
STEP 8 OPPORTUNITY 1)Strong demand for real estate property in Asia2)Heineken offers $5.6billion to realize value3)High demand of product4)Opportunity to bid for vast land from the government5)Increase in demand of dairy productTHREATS1)Unfolding financial crises in euro zone2)Flooding that took place in Thailand3)Sudden deterioration in consumer confidence4)Exchange rate fluntaration5)Anthrax broke out, causing major scare | STRENGHT 1)Located across 15 countries in Asia pacific2)Maintaining leadership position3)Increase in revenue by 157% from fy 2001 $2,2139million4)Strong position in beverage

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