FOOD TRUCK BUSINESS PLAN

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

In the book McJobs by Eric Schlosser, it talks about about a city in West Virginia, Martinsburg, and how fast food restaurants changed it completely. For many years, Martinsburg was a very peaceful and calm place to live. Stores were owned by the citizens of Martinsburg, there wasn't any fast food restaurants there such as McDonalds from other cities. As Interstate 81 opened up, it connected Martinsburg to two major cities: Washington D.C., and Baltimore, Maryland. The cities were pulled together by an irresistible force of the popularity of automobiles. Fast food restaurants opened up in Martinsburg, causing it to turn into another American fast food city.

Fast food popularity has grown tremendously over the years. People spend more time trying to save time in today’s world and in

Fast-food is everywhere, for instance down the street there is fast food, not only one but seven options to choose from. Those seven options have promotions and deals

Franchises like McDonald's have been establishing themselves all across the world, giving the commodity of cheap and easy food to people everywhere. Although this may seem as great addition to any town at first, the globalization of fast food companies has been shown to be having a negative impact on places across the world, destroying the unique elements that allow a location to have its own individual identity. This very scenario has been happening in Colorado Springs, as the fast food chains there are encouraging urban sprawl which is bad for the future sustainability of both the city and its environment. According to Fast Food Nation, "The fast food chains feed off the sprawl of Colorado Springs, accelerate it, and help set its visual

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

We will have up to 2 people in the truck at once taking showers and we will also have 1 to 2 volunteers inside the box truck at any given time for supervision. We will approximately provide 100 showers within this 7 to 8-hour period. The people who are intending on taking showers would have to collect a new pair of clothes and shoes (if they do not already have any in good condition) that have been provided by the Salvation Army or donations before they come in. The volunteers will be there to keep the floors clean and dry and also to help supply the people with anything that is needed. There will be a timer set in every shower, which would be calibrated with the doors of each shower. When the shower doors are open, the clock resets itself

In most places in North America, folks are familiar with food trucks and have either seen them on television or in public areas attracting large crowds of hungry individuals. Most people would agree food trucks offer a variety of cuisines that can satisfy any appetite and if you have ever partaken with food trucks it was necessarily worth the wait to say the least! Marketing a business in the food truck industry can be a lucrative business as witnessed on the Food Network show “The Great Food Truck Race.” Viewers witnessed first-hand how each contestant marketed their business with custom truck logos, an assortment of entrees that catered to a plethora of cuisines like Italian, Filipino, American, etc. For the purpose of this paper, I will outline my marketing plan regarding starting my own food truck business and will address key factors such as brand name, type of food served with menu choices, budget, and location. This will be used in conjunction to formulate a complete analysis in line with objectives for my business.

In the theory, it defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate the offering from those of other competitors. Simply put, branding is one of the most important aspects of any business, large or small, retail or B2B, which is the promise to customers and tells them what they can expect from the products and services. (Lake, 2015) (Williams, 2014) Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand.

This paper will focus on the second phase of a business plan for The Fox Den Food Park. The business proposal is to provide a permanent central location for gourmet food trucks to be able to rely upon. A consistent location helps the food truck vendors establish a strong customer base and set a specific schedule to let their customers know when and where they will be located. Marketing Strategy

6. Stock Your Food Truck. Even if you land a modestly priced used food truck, you will still need to make sure it is going to meet your particular needs. If you plan to serve hot food, such as pizza, French fries or other fried foods, you will need a oven and fryolator. If you plan to sell pre-made sandwiches, then you will need ample cooler space. Outfitting a food truck is much like designing a commercial restaurant kitchen.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

Five Guys is a fast casual restaurant chain that originated in Arlington, Virginia[->0] within the Washington Metropolitan Area[->1]. The chain sells mainly hamburgers[->2], hot dogs[->3] and French Fries[->4]. Five Guys enterprises has grown from a single family owned restaurant to a franchise with 450 locations in thirty states. Five Guys opened its doors to Arlington, Virginia in 1986. The restaurant was started by four brothers who were given the choice to start a business or go to college by their parents. The burger and fry shop drew in a ‘cult-like’ clientele base which demanded the opening of four additional locations in the Metro D.C. area between 1986 and 2001.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.