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FRAM and SONY Case study Essay example

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FRAM and SONY
(Throughout the assignment I have referred to the staff mainly as salespeople and counter staff to correspond with the case study. Each quote or extract from academic journals are numbered and relate to the reference list at the back)
Word count:1592
1)The sales manager’s (at FRAM oil filters) key objective is to provide his or her salespeople with the skills and traits that will push FRAM products through the distribution channels at a faster rate and larger scale, skills that will encourage distributors to stock FRAM products and buy extra amounts. In order for a sales manager to achieve this objective, he or she must look at ways that will motivate their sales people through theoretical solutions devised by experts …show more content…

These factors can be results of intrinsic motivation(intrinsic meaning from inside the sales person). [4] Survey data gathered from 79 operations managers holding positions in 55 companies were utilized to test extrinsic and intrinsic motivation for using microcomputers in the workplace. Three motivators for usage were investigated: perceived usefulness, perceived ease of use and perceived enjoyment. Usefulness is an example of extrinsic motivation whereas enjoyment is intrinsic. The Hygienic/extrinsic factors are those of which surround a job. They are factors like the secure/safe conditions of a workplace or the mediocre pay that a salesperson may receive. These factors are important but they will not motivate someone, they tend to be expected. Herzberg viewed financial factors as hygiene factors and this argues with Taylor’s theory, as Taylor believed that money would get people to work harder to earn more. The incentive scheme that FRAM introduced would have motivated the salespeople in many non-financial ways, in relation again to Maslow’s theory, the salespeople would receive great job satisfaction from setting up new accounts with other automotive distributors and as a result receiving quality SONY products. They would also get a great sense of job enrichment knowing they contributed to that huge jump in sales. A wise sales manager would reward this also with encouragement and praise, it costs nothing and it goes a

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