Facebook Adding Music Services Essay

1171 Words5 Pages
Ethan Smith and Shayndi Raice authored Facebook Adding Music Service in a recently published WSJ.com article of September 1, 2011. The article describes Facebook’s new initiative to include shared media services on their website. These media services will include music, movies, and video games, and will allow Facebook users the opportunity to share their favorite selections with their Facebook friends, without leaving the site. The main characters in this article include Facebook, Inc., a social network website that provides registered users with an open forum to create profiles, send messages, upload photos and videos, and stay in touch with family, friends, and classmates. Facebook is teaming up with online music sharing services such…show more content…
Anyone can register for a Facebook account and interact with people across the world in a trusted environment. Facebook sees music and video services as part of their sharing strategy, providing users with the capability to share music, or list of songs, from online music sites. A user can download music or video and jointly experience them with a friend, regardless of that friend’s music service. Kotler and Keller (2011) conquers with this global strategy as they comment about on social networking sites as the glue that brings buyers with similar interests together, to compare products and influence purchasing decisions (p.11). To support Facebook’s music service argument, marketing research can be compiled by analyzing Facebook’s demographic population, such as age mix, educational groups, or geographical population. Although there are several marketing research contact methods, such as questionnaires or phone and personal interviews, the most effective method will probably be a Facebook fan page. A fan page will allow feedback from a target audience and is easily promotable with tools provided by Facebook. It allows hosting of discussion walls and forums, updates to all members, visitor statistics, and sharing of video and photos about the product or service. It is ultimately connected to the Facebook Pages Insights

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