Facebook & Advertising

Facebook’s strengths are part of what makes their personal marketing unique. Facebook has been one of the most successful social media platforms because it allows people to connect from across the world. Thus, because the website has no restriction in terms of size (except for those in China), marketers are able to reach a wide variety of consumers, no matter their location, language, or other barriers. Moreover, Facebook has allowed marketers to not only target a mass, but it has enabled more direct and efficient niche marketing, which is due to consumer profiles. Today, marketers are able to obtain highly personal information, such as an extensive demographic information and interests. As a result of this, companies can create highly personalized ads and connect with their consumers on a deeper more meaningful level. In turn, this improves brand loyalty. Likewise, companies can humanize themselves through Facebook. Often times marketers have a hard time getting through to their consumers because 1) they know they are being targeted and 2) because their organization may to forward/ brash in their messages. Thus, with Facebook marketers can build an actual relationship with their consumers, appeal to their specific interest, and reach out in a more gentler way. Personally, I think this is why so many companies have been so successful with social media; because consumers believe they are interacting with people and not a necessarily a brand. Take Magnolia for example.

facebook aid in the conversion rate. Offering the new promotions for a limited time gives customers a

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

The author is arguing that Facebook users are hostile toward ads that run Facebook. They are using ads, in the grocery store. Based on what is bought by the user, the information is logged into a system, then processed by ad services. The Author Farhad Manjoo “Facebook Followed You to the Supermarket”, argues that Facebook ads do not need clicks to work, the ads run on their own creating profit and collecting data on an online ad economy. While users of the social media site vigorously complain about the ads. He claims that users on Facebook do not envy the idea of marketing on the social media site, and Facebook is making money while no one is clicking the ads. This introduces the question on how does Facebook expect to become a huge business

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Big ad buyers and marketers are upset with Facebook Inc. after learning the tech giant vastly overestimated average viewing time for video ads on its platform for two years, and based on this fabricated data increased pricing that both big and small ad buyers had to pay,

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

2.Consumers spend more than 34 hours per month browsing the web or using apps on their smartphones2

The 1.49 billion active users on Facebook, and millions on other platforms see advertisements on their page when they browse through. Now these ads are recommendations or just relative to the things the user searches for on the web page itself. The

“With Facebook, you get to choose what you want to pay for advertising. You will never pay more than the maximum amount that you bid to have your ad appear or be clicked on. However, the bidding process is competitive. If you bid too low, your ad will never be seen.”

The first step in getting users into your funnel is brand awareness. Facebook is a great platform for that, as it allows you to reach potential customers by utilizing targeting strategies tailored towards your ideal guest. Once these consumers are in the funnel, you can implement Google Adwords to

Facebook ads are cheaper than other advertising services online as well as offering longer placement time

Concerning Facebook’s Ad Manager, the number of targeting options, and marketing objectives can be overwhelming. If you’re not a digital marketer, trying to decide between the 14 different marketing objectives options can be intimidating.

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

It also generates website traffic. In addition, side bar ads either connect to the fan page or website link. Facebook is actually earning loads of money due to the side bar ads. Since, Facebook has all the information of customer include name, age, gender, likes and dislikes. Keeping the criteria of customer and target market of companies they connect sellers with buyers in an effective way. Not only this, if a video is actually good and funny or has some message, it actually gets viral on Facebook. Companies try to make such kind of videos to pass on the advertisements so that customers get to know about the product. Also, Facebook tagging and note making is getting popular these days. This means no company is now behind to capture the eyes of customer. In order your products to get popular; you can actually make complete social media marketing campaign to engage customers of your target market. YouTube and Flicker are playing their part on Social Media as well.