Facebook Business Applications And Marketing Tools Essay

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Facebook Business Applications and Marketing Tools - Even Create Your Own By Leon Edward Aug 18, 2008 The idea behind using a social networking site as Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell. You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this. Facebook has built in tools which can be used to build your business. These include: - Social Ads - Pages - Beacon - Insights - Platform - Polls These tools can help you to build awareness of your brand through this social networking site and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using social networking sites. You can learn how to take further advantage of these features by visiting the facebook website business section. SOCIAL ADS Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page. This is

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