Facebook Communication Strategies Between Amazon And Barnes

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Comparison Report – Facebook communication strategies between Amazon and Barnes & Nobles Johnny R. Polanco DeVry University MGMT-550 Managerial Communication January 25, 2015 Facebook communication strategies between Amazon and Barnes & Nobles The scope of this project is to analyze similar or comparable organizations like Amazon and Barnes & Noble, and compare their communication strategies on Facebook. The gathered and analyzed information will explain and help to understand the way these organizations have been performing their social media strategies and the different results obtained to stay ahead of business. Amazon, Inc. Amazon.com, Inc. (NASDAQ: AMZN) is an American e-commerce company with…show more content…
The company operates in three segments: a) B&N Retail, b) B&N College, and c) NOOK (Tablets eReader devices). Barnes & Noble provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells trade books, including hardcover and paperback consumer titles; mass market paperbacks, children’s books; eBooks and other digital content; NOOK products and related accessories; bargain books; magazines; gifts; cafe products and services; educational toys and games; music; and movies. It also sells textbooks and course-related materials, emblematic apparel and gifts, school and dorm supplies. Through a proprietary digital platform called “Yuzu”, the company provides new and used textbooks; and textbook rental services, digital textbooks, and other course materials. The company sells its products directly to customers through its website barnesandnoble.com, and its bookstores. As of May 3, 2014, the company operated 1,361 bookstores, including 661 retail bookstores under the Barnes & Noble Booksellers trade name; and 700 college bookstores at colleges and universities across the United States (Yahoo Finance, 2014). Comparison and Contrast of the Two Companies What is a Communication Strategy? A communication strategy can be define it as a communication plan, where the organization write down what it needs to be accomplished (objectives), what are the

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