Facebook Communication Strategies Between Amazon And Barnes

Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its eBookstore.  Through Barnes & Noble’s NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook

When I walked into Barnes & Noble, it gave me a home-like environment. Their shelves hold 20 to 200 thousand titles of books. Groups of couches and chairs are placed throughout the store to sit in while reading books and magazines. I feel like they wanted to give the store a home feeling as if you were just sitting in your own home reading a book. I know when I started to walk around the store it made me feel like I was at home. As I started to look around at books, I noticed a couch. I went and sat down for a bit, overviewing the book. Another feature I noticed about the store was people on their Nook. They have Wi-Fi to browse the internet for books to add to their Nook.

Barnes and Noble Bookstores deliver their product in a specialized way. This bookstore offers a wide variety of books for the reader; it would be very rare for a customer to be unable to

maintains an edge against competition by continually looking for ways to improve its services and to capitalise on new developments in technology. The company markets the Nook e-reader, which draws in new customers through convenience and ease of use. The free Nook app also gives an opportunity to gain business from consumers who do not want to buy new devices by making the e-book services available via computer and mobile devices. This dedication to maintaining relevancy has helped Barnes & Noble, Inc. to remain successful in spite of a growing trend towards e-books, and away from physical

Barnes and Noble Incorporated is currently the largest book and media-content retailer in the United States. Founded in 1873 in Wheaton, Illinois by Charles Montgomery Barnes, who had started it as a family business, it has since evolved into the biggest book marketplace of our time. Although Barnes and Noble has had a long-run of success, it is currently near the edge of bankruptcy. It’s lack of sales and the shift of interest in reading physical books has forced most book retailers to “close-up shop”, with Barnes and Noble being next on the list. Therefore, Barnes and Noble is not worth investing in, because of its loss

Brenner states in his article, “No Borders”, how “bookstores are victims of changing times, technologies, and economics.” In the literary, economic world, there had been two national bookstores that competed in the nation, Borders and Barnes & Noble. Sadly Borders, Barnes & Noble’s largest competitor, went bankrupt and was forced to close, due to the national recession being at its highest in 2010. Since then it has become more and more difficult for bookstores to even make it since for, “You can surf the web for a book on Amazon and probably get a better deal” (Brenner, 81). Despite this, Barnes & Noble has successfully survived in the dying literature market and has become, “One of the largest booksellers in the US” ("Barnes & Noble, Inc. SWOT Analysis", 3). Booksellers around the world are becoming rarer in our technological advance society, as these shops seem to die out

Any risk assessment of an organization begins with its current posture. From research, Barnes & Noble have five primary business operations; Retail stores, Internet, Publishing, eBooks, and College Bookstores. There are 777 retail locations around the United States with it largest bookstore on the internet. They also publish and have a large eBook storage especially with the purchase of Sparknotes and Sterling Publishers. The eBooks are available for different devices like iphone, blackberry, and their own famous Nook. They also directly operate 600 college bookstores. (5 Primary Business Operations, n.d.).

The advent of e-books, coupled with the rapid decline in brick-and-mortar bookstores, has left an increasing number of people pondering the possibility of actual physical books going the way of the dinosaur. As an avid audiobook “reader,” I wanted to see for myself whether or not the Digital Revolution has truly swept traditional bookstores aside, leaving publishers trembling in fear. For this reason, I chose the recently-opened Barnes & Noble bookstore at The Fountains at Farrah shopping center the research hub for my observation project.

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 650 superstores throughout 49 states and the District of Columbia under the banners Barnes & Noble, Bookstop, and Bookstar, as well as about 200 mall stores using the names B. Dalton, Doubleday, and Scribner's. The company's GameStop subsidiary is the #1 US video game retailer with about 1,500 stores under the names Babbage's Etc., GameStop, and FuncoLand. Barnes & Noble owned about 75% of online book seller barnesandnoble.com after purchasing Bertelsmann's interest in 2003; Barnes & Noble then purchased all remaining shares and took the company private in May 2004.

Barnes & Noble are taking different tacks with regard to agreements with authors agents, and publishers. Amazon is pulling content off the market and padlocking it to their Kindle. In response, Barnes & Noble is refusing to stock Amazon published titles in its brick-and-mortar stores. Barnes & Nobles' investment in the well-received, well-reviewed Nook appears to have been a solid business decision, the ripples of which will continue to be felt for some time. In fact, the Nook is the proverbial finger in the dike as the waters of Amazon continue to threaten the very infrastructure of the publishing business by eroding the relationship between publishers and bricks-and-mortar stores.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

The digital books business eliminated the physical books in the store. Barnes & Noble offered a wide range digital platforms to its customers. The digital system was comparable with Window 8 personal computer and tablets. It also worked well with Apple’s product such as iPad, iPhone and other products like Android smartphones and tablets. The firm continued to stay in a competitive advantage position in the marketplace, even though it had to compete with many powerhouses in the same industry such as Waldenbooks and Crown Books. And yet, Barnes & Noble remains on the top of the leading U.S bookstore chains.

Barnes and Nobles is one of the biggest bookstores that has a brick-and-mortal store concept. In the past they were know as a “big bully” that drove small book stores to close down because of their aggressive tactics to have competetetive advantage over them. Nonetheless, with the evolving circle of technology they have had a hard time in keeping up with the E-book era. In 2014 E-books increased its reader subscription by 28% compared to 23% in 2013. This number will continue increasing because 50% off American’s have access to devices that are either an e-reader or a tablet. B&N changed its business model to adjust to this new setting before it suffered a

Over the five year period until 2015-6, there was an annual decline in revenue of 10.6% (ibisworld, 2016). Numerous challenges have beset the industry, such as, lower book prices, strong competition from online retailers and a change in popularity from printed books to e-books (ibisworld, 2016). Other issues that have a significant effect on bookstores are parallel import restrictions (IBISWorld, 2016), and online retailers being advantaged by low freight charges and often no requirement to pay (GST) Goods and Services Tax (ABC, 2016).

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to