Facebook Marketing : The Tips Of Facebook Marketing

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

Television, radio, internet, and social media commercials attract customers by making them aware of the products, services or brands available by a particular company. Companies when they advertise are trying to convince customers to use their products by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them, keeping you more connected to the things you want. Facebook remains the most reliable source to get information spread to people quickly, and the Facebook logo is everywhere you go.

Today, the majority of potential customers have social media accounts on Facebook, Twitter, and more. This makes those the ideal places to advertise your business, especially since you can specifically target people who are interested.

Facebook is the largest of the social media networks at this time. There are an estimated 1.65 billion Facebook users who are active in any given month. The number increases by an average of 15% per year. With numbers like that, your target audience is likely to be on this social media giant, so this isn't one you want to overlook when it comes to online marketing.

Facebook page: An easy way to reach out customer is through social networking sites mainly through Facebook. We will post our catalogues, coupon codes but not individual products information. We will also post some video tutorials which will redirect customer to our website. There is a chance of high

Ensure the Facebook page for your real estate agency or business is compelling with targeted keywords and brand name

Do you wish for millions of people to see your business? Are you aware of how Facebook can let you do this? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

First impressions are important! This is why having a good cover photo is essential - it’s the first thing Facebook users will see when they land on your business page.

Facebook pages running businesses are most hyped currently. Though not every page is successful in its business due to lack of advertising. Consumers are limited to the number of fan following but as name brand evolves and the page proves itself by giving quality service, success rises. For example a Facebook page called ‘Opal Fashion’ sells good quality items for mostly women such as jewellery, watches, glasses, sunglasses, western dresses, bags etc. imported from China and Thailand. The page has the payment option as Cash on Delivery or bkash payment system.

Facebook Business Manager already set to maintain constant, relevant and informative presence on the site. Collection of tailor-made packages released with pictures and price to entice the clients.

According to CMO Council, every 60 seconds on Facebook, 510 comments are posts, 293,000 statuses are updated and 136,000 photos are uploaded (Cmocouncil.org, 2015). If consumers see events or promotions thorough social media, they are ready to act immediately and spontaneously to not lose the chance. E-mail can be powerful as well because it provides a better and quicker response rate, and it does not take a long time and a lot of money. Marketers can target a group of people or individuals from the list of e-mail addresses. Furthermore, there are other online advertising methods such as banners and pop-up ads. Both of the methods are used commonly on the Internet. Computer system knows customers’ interest, so they show the banner which is an electronic billboard that contains short text or a graphical message. Also, pop-up ad appears in front or underneath the active windows when customers enter the website, but it is not that positive method because many people consider it as intrusive advertisement and get annoyed with a lot of pop-up ads (Computer Information Systems, p.277). Therefore, having online marketing strategy is important to run a business nowadays, and it has a huge impact on the business. 55% of marketers from around the world plan to increase their digital marketing budgets every year (Cmocouncil.org, 2015). To run a successful business, businesses should be active to keep pace with the

Module 2: This module walks you step-by-step through the process of building a brand and marketing it on Facebook.

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