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Facebook Vs. Face On Face

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Goal: Facebook or Face-to-Face: Why Both Types of Networking are Important

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Title: Facebook or Face-to-Face: Why Both Types of Networking are Important

When you think networking, many people immediately jump to social networking thoughts, from Facebook and LinkedIn to Twitter and Instagram. These newer platforms are fantastic opportunities to meet and connect with many new people, join groups of people with related interests or experiences, and follow your favorite brands.

Many businesses, as well, have found social networking sites to be a wonderful opportunity for the expanding their company and extending into new arenas. Businesses are able to find more meaningful conversation with their followers and fans — who either already are customers and supporters, or are highly qualified prospects. These networks are easy to navigate, can be updated and viewed from anywhere in the world on a wide variety of devices, and have been proven to be effective tools in a marketing toolbox.

Unfortunately, though, social networking has been increasingly taking the place of in-person networking. From industry meetings to broad, “commercial”-based get-togethers, these take time, effort, and preparation. The return on these investments, however, makes face-to-face networking one of the most valuable tools marketers can use.

Seeing Eye-to-Eye: Why In-Person Network is Vital
Have you ever received an e-mail or private message on Facebook that made you

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