Facebook Website and Audience

Facebook was launched on February 4, 2004 by nineteen year old named Mark Zuckerberg (Carlson). In 2010 it became one of the most popular websites in the world, visited by over 400 million people per month. The sudden popularity of Facebook was so extraordinary, that a movie called “The Social Network” came out telling the story of its development (The Social Network). This site created an innovative way for its users to exchange messages, post status updates, post photos, and join common interest groups. In addition to that users can like and comment on

Formerly known as Facemash, Facebook’s initial purpose was to collect side-by-side photos of female Harvard students and allow students to vote who was more attractive. Facemash became instantly popular and gained innovators attention (Phillips). What started as a college student’s hobby soon became famous and was later innovated to become a social networking site, Facebook. By September 2006, Facebook developed into an inclusive social networking site and allowed the public to register personal profiles that helps people stay in touch online. Today, Facebook is a free social networking website that allows users to create public profiles where they can upload photos and videos, send messages, and keep in touch with their friends and family.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

The small space users are given to display their content free of charge (e.g., Facebook timeline) can be viewed advertising space that Facebook’s clients can use, which helps the company (Facebook) and its capitalistic partners make a profit at the expense of users. In exchange for the advertising space Facebook creates for their partners/clients, users are given an alternative for communicating with friends and loved ones, sharing their life events, and staying updated with things they have an interest in (e.g., favorite soccer team). In this sense, the millions of Facebook users are seen as another tool for creating surplus value (revenue). Facebook benefits from their users being active on their site because more opportunities are created that can benefit Facebook’s clients, which results in more alienation as most users are not guaranteed a return on their investment in Facebook (activity). Users constant activity on the site ensures that Facebook’s partners will have more people they can market their products to. Every update is organized so that Facebook’s clients are able to tap into different populations easier and more efficiently. In this sense, companies that purchase rights to advertise their products are the capitalist class that through Facebook are able to profit at the expense of the proletariat (users).

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

According to Marketline.com, Facebook Incorporated is one of the social networking which enables users to share their pictures, videos, activities and opinions. The company’s reach is a non-replicable competitive advantage that can be explored to the advertisers’ curiousness. However, significant competition may impact its user base and level of user engagement, making it less attractive to developers and marketers, so the bad thing will affect its revenue and results of operations. From there we can tell the strengths, weaknesses, opportunities and threats of Facebook’s company.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Facebook is estimated to have over 845 million users, mostly college-aged young adults. Its explosive growth and reputation in social networking have made it not only a market leader, but also a household brand name. The audience is global (excluding China) and the site has now been translated into 70 different languages.

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

If Facebook was a country it would be the third largest country in the world. Currently there are 1.23 billion monthly Facebook users in the world. This is all due to the engineering ingenuity of Mark Zuckerberg, the man who created Facebook. Facebook has currently become the most populous social networking website according to socialbakers.com which reports trends, demographics, and other statistical figures and findings regarding social networking websites such as Facebook and Twitter among many others. Overall, through his invention of the world famous social networking site, Facebook, Mark Zuckerberg, the young internet mogul, has created arguably the best social networking website, through its ease of access, extensive amount of features and quality performance.

Facebook is the most powerful social media Network which connects people in no time no matter where they are be in the world. It’s accessible from any place at any time without any cost.

with the appearance of the net, your alternatives for business advertising are honestly infinite. one primary tool in this great arsenal is facebook marketing and it may do plenty for your commercial enterprise in a totally short time. in truth, with very little money and time, fb advertising can placed your organisation on a fast-song to achievement!