Facebook 's Relationship Between Facebook And Its Audiences

Facebook is the most popular social networking site of all time. Within six years, Facebook has experienced dramatic growth. For many, Facebook has become an integral part of day-to-day life. However, while the social media site can be very useful, it is important to avoid becoming addicted to it. This term paper will investigate and feature a comprehensive list of the advantages and disadvantages of using Facebook in daily life and the way to use Facebook wisely.

Social media has become a major form of communication in this day and age. It is available to all age groups. “The opportunities for adolescents to form and maintain relationships on the Internet have multiplied in the past few years” (Valkenburg, Peter, & Schouten, 2006). Users can be found throughout the world that accesses social media to connect with friends and family. This use of technology has become a major source of communication. Social media has taken over the way we communicate with each other. I prefer to communicate with people on social media instead of sending SMS messages. Although there are many different social media sites we have access to, Facebook has become the go-to website for many social media users. My favorite social media platform is Facebook.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Facebook is currently largest social networking site in the world based on monthly unique visitors – attracting 130 million unique visitors every day (Alexa Inc. 2012). The site’s popularity exploded in 2007 and it bypassed its social networking rival, MySpace, in April 2008 (Phillips 2007). Over the last few years Facebook has impacted people’s social lives in various ways. With its availability on modern smart phones, Facebook enables users to continuously stay in touch with friends, relatives and peers wherever they are in the world as long as they have internet access. It can also group people together who share beliefs and interests and has been known to even reunite lost family members and friends through its enormous social reach

1. Introduction 1.1 Background Ever since the so-called “eve” networks of Internet founded in 1969 (http://www.livinginternet.com accessed on 11.05.10), till now in the 21th century, the new era of Internet surfing, people‟s life has become not only material but cyber. The social networking sites, as a new online practice since late 1990s, has gained noticeable popularity among Netizens. The social networking sites have been penetrating into people‟s daily life. Create a profile on a social networking site, make friends, and tell the others what you are doing at the moment, all these have become a new lifestyle of people today, especially young people. Moreover, it has become a new multimedia platform for users sharing their own lives with

A particular study has distinctively mentioned that Facebook is considered to be a dominant social networking site with an audience of approximately 160 million visitors each

(Mehdizadeh, 2010; Van de Aa, Overbeek, Engels, Scholte, Meerkerk & Van den Eijnden, 2009; Gonzales & Hancock, 2011). This can be seen in Nadkarni and Hoffman’s (2011) assertion that it is the human need for positive representation and social belonging that prompt people to use social networking sites like Facebook. Furthermore, Nadkarni and Hoffman’s suggestion may work to explain Facebook’s rising popularity since its creation in 2004. In 2010, 7 years after its conception, Facebook had an approximate 175 million users (Mehdizadeh, 2010) which has risen exponentially to over 1.44 billion monthly users in March 2015 (Facebook Statistics -Statistics Brain, 2015). Moreover, studies have found that over 90% of undergraduate students possess a Facebook account (Cheung, Chiu & Lee, 2010; Ellison, Steinfield & Lampe, 2006).

Facebook is an online social networking platform and a for-profit corporation that was launched in 2004 by Mark Zuckerberg. It allows people to maintain and establish social relationships by generating personal profiles, where they are able to upload pictures, text, videos, music, and add others to their friend list. Users are able to post statuses and comments to their friends and on their own profile pages, sharing and liking certain content through the influence of Facebook’s social occurence. This can be attributed to advertisers who are seeking additional information about the consumer with the aim to target a certain demographic, to increase profit. The more users, the more profit for Facebook, as well as organising careful financial

Facebook, a social networking website, has changed the way people communicate with each other. A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Facebook has even changed our most personal and private conversations and how they are conducted around the world. Since the internet’s birth in 1983, this trend of online communication has been growing. Created in 2004, now registered with more than one billion participants, Facebook’s user numbers surpass even the top four social networking websites combined. According to Wikipedia statistics, Instagram has 300 million registered users, LinkedIn has 200 million users, Classmates.com has 50 million users, and Flickr has 32 million registered users. To be further convinced of the claim that Facebook indeed changes the way we communicate, you would only need to create your own Facebook account and start participating in their social networking experience. Technology and internet usage is fused into every aspect of our society including the style of communication. The launch of Facebook in 2006 also enabled other devices such as touch phones, interactive tablets, and even advanced cars with their own networking capabilities starting in 2007. Facebook is a multibillion-dollar company and is highly recognized for connecting more people than other networks. Facebook’s long-term success can be attributed to providing entertainment, world news, and

Since Facebook’s inception, it has become a world-renowned social networking service connecting millions of people around the world. As of June 2014, there were over 1.3 billion active users globally. The concept of Facebook is incredibly simple, yet has managed to attract a large consumer base in such a short period of time. After registering to the site, users create an online profile specific to the individual’s preferences. Once the profile page is personalized, users add other people on the site as “friends”, send messages to people in the friend group, post pictures and status updates, share multimedia with friends, and join groups that share a common interest. Facebook has become a social media site giant and continues to trend upwards as more and more users join everyday.

In the past ten years, the breakthroughs of the Internet have lead to the creation of online social networks. Founded in 2004, Facebook has become the most popular social network in the past few years. It has created a new way for people to communicate and socialize. Either by “posting” on their friends’ “walls” or by videoconferencing, users can leave them a message. However, the nonstop use of Facebook is becoming a discussed issue among our society. Youth are using Facebook to procrastinate on their daily tasks. Checking their Facebook profile is now part

Social networking sites continue to gain in users and popularity. The first social networking sites were created in the 1990’s (Edosomwan et al. 3). These sites included Six Degrees, BlackPlanet, and MoveOn (Edosomwan et al. 3). Some of these sites are still in existence. The most popular social networking site, Facebook, was launched in February 2004 (Edosomwan et al. 4). After 6 years Facebook was noted to have over 500 million active users (Edosomwan et al. 4). As of March 2015, Facebook had 1.4 billion active users (Statista). Social networking sites have changed the way we connect to each

In order to explore the first research question of this study, which is: What are the City, University of London undergraduates’ general Facebook uses? participants were asked four questions regarding their general usage of the social networking site Facebook. Through analyzing the data collected from the questionnaire, the study found that most of students have the experience of using Facebook for more than three years. Based on the findings, this study also found out that a majority of students (97.8%) are using Facebook every single day and most of the students spend half an hour per day on the site. This shows how active the students are on Facebook as they are seen to be engaging with the social networking site everyday. The advances of communication technology and devices such as the Internet, smartphone and the increasing development of mobile version of social networking sites have led to the

Facebook is the most popular social networking with over one billion users globally. It provides a platform through which people can get to express themselves and connect with their, family and friends as well as meet new people. Through Facebook people can find and stay in touch with their lost friends and family members. Apart from being free, Facebook is one of the leading mediums of communication (Ellison et al. 1147). It allows its users to send messages, upload photos and videos and, even start a video call without charging them anything.