Facebook vs. Twitter Case Study

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Unit 3 Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Professor: Keanon Alderson Date: August 26, 2012 Introduction Facebook is a social networking website launched in February 2004. Facebook 's mission is to give people the power to share and make the world more open and connected. People all around the world actively use Facebook to stay connected with their friends and the people around them. Similar to Facebook, Twitter’s mission statement is to instantly connect people everywhere to what’s most important to them. Twitter is an online social networking service and microblogging service that enables its users…show more content…
Unlike Twitter, Facebook do not have the capability of controlling its social networking environment. All of the above are viable reasons why Facebook could lose members to Twitter. Alternative Solutions An alternative solution for Face book would be to purchase or develop stellar star technology that would offer the ability to track real time information. This would eliminate the advantage that Twitter currently has. Another plausible solution would be to develop and implement the ability to have an option for an asynchronous nature that would allow one way relationships on Facebook. This would also eliminate the advantage that Twitter currently holds with the ability to have one way communication. Although Facebook unveiled its redesign, all solutions need to be implemented in order to remove the high level of competition or the possibility of a collision. Selected Solution to the Problem The solution to the problem would be for each network to concentrate on what makes them great along with developing new technology that makes their own system better. Strategic wise both companies have a numerous fan base and would do well to concentrate on what products will continue to grow their market instead of focusing on competing with each other. Implementation Because both networks focus on social networking, each having advantages and disadvantages over
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