Facebook vs Twitter

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RUNNING HEAD: Facebook vs. Twitter: The Coming Facebook-Twitter Collision Unit 3 Facebook vs. Twitter: The Coming Facebook-Twitter Collision Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy November 11, 2011 Introduction Over the past several years social networking has basically gone viral and there are many social networking sites available to the public including Facebook, MySpace, Twitter and LinkedIn. Facebook has been threatened by both MySpace and LinkedIn in pas years and has been able to remain on top but now Twitter is gaining momentum and threatens to become the number one social networking site over Facebook. Synopsis of the Situation Facebook and…show more content…
This would help to reduce the ability of having Twitter to track real time information and conversations. In spite this all Facebook still has the advantage because they can have millions of members but if they could get the technology then their networking website would be even better than it is now. Selected Solution to the Problem The solution to the problem is for each networking website to concentrate on their own marketing strategy instead putting all of their focus on what their competitors are doing. With Twitter having just over 6 million members and Facebook have more than 150 million members it clearly shows that Facebook has the upper hand and shouldn’t be threatened by Twitter. Implementation Both networks should maintain their own standards however they both have their advantages and disadvantages. Recommendations They both have advantages and disadvantages which I stated before, however they both should work on their websites in order for them to be more users friendly. User friendly websites typically have more user participation. Conclusion Networking sites need to look at the ensure that they are doing market research h in order to ensure that they are attracting the members that they are wanting to reach and that they are weighing the benefits for their members. REFERENCES Pearce, J.A, & Robinson, R.B (2011) Strategic
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