Facilitate A Direct Distribution Channel

The store doesn’t need to be hung, but big enough to display all of the affordable Skin Care products based off the average income of Costa Rica monthly income. So, the products are affordable and customers are committed purchasers.

Gucci’s store display window is very basic with perfume bottle shape with yellow light and hand bag shape with pink light and back drop is decorated with Gucci logo. In the display Gucci display bags and shoes together. The ambience and the light effect give very rich look to Gucci’s

We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.

In this report I will be comparing methods used by two different retailers on how they distribute two chosen products, of my choice, in two different retailing sectors. Seeing as the food and clothing sector both have very different styles of how they meet their product requirements, I will compare Tesco and JD; The products from these two companies itself that I’m going to compare is ‘Tesco Value Bread’ and Nike hoodies.

Niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

The product range is focused on providing the best beauty and health products at affordable prices. You can find anything from makeup to vitamins at Superdrug. Furthermore, the company has

Lang and Bressolles (2013) conducted a study on the “Economic Performance and Customer Expectation in e-Fulfillment Systems: A Multi-Channel Retailer Perspective”. In order to identify their findings and evaluate the economic performances on the four e-fulfillment systems, they performed a method to evaluate the theoretical and empirical points of view gathered from conducting interviews with various employees within retail companies. Based on a literature review in supply chain management and in marketing, five economic performance and four customer expectation indicators are identified.

This selectivity will cause consumers to feel that the product is of a higher quality than its competitors. In order to maintain uniformity throughout the market, we will set a fixed price for Eventus. The selective distribution strategy will enable us to create a fixed price in a few selected outlets, which will allow us greater control of the pricing of our product. Since our target group is older men, we are assuming that most of them will fit a customer profile. Older, upper-middle class men are usually very busy, so they are more likely to remain loyal to our brand. We will also sell Eventus online, but we believe that brick and mortar store will contribute the largest share of profit. However, we cannot dismiss online shopping because elite products should always be available to their consumers throughout the country. Nonetheless, using an indirect marketing channel with only one intermediary will help the product to be distributed more easily and efficiently. This model of distribution will allow us to be very selective in choosing which stores carry our product, and it will allow us a lot of control over Eventus’ price. This model will also help us streamline distribution, which will

The product distribution ideal for Whole Foods Market in Namibia will be two. First, the win-win-win distribution will be used when the company is entering the new country for the first place. This distribution channel aims at having all distributors in the supply chain to benefit from the products being distributed. Even though American companies always aim at reducing the links in the supply chain, this happens in the developed countries while this company is opening a new store in a developing country where the distribution channel is expected to change. Therefore, the win-win-win distribution channel works in a way that it benefits the all vendors. With attached financial benefits, the win-win-win situation

Depending on the product, staff interacts with a trainer of Sephora. Training is provided when a new product is introduced.

For each project you’re planning, you need to be clear on just how much money you’re willing to spend.

I consider Sephora as a platform. They have become more than a product now because they have hundreds of brands and thousands of different products, the variety is considerably large. Other reason is, their affectivity on social media and also their websites; the beauty talk policy in their website has become a platform that brings people together and it is really like a huge forum.

Sephora strive to continually build brand through direct marketing and Digital marketing platform. Sephora allocated 1 million budget on social media, mobile apps, and videos marketing. Bornstein Senior vice present of Sephora is anticipate to double the budget in 2011. Bornstein is thinking how to convinced LVMH and determine the impact to support additional funding.

There are a variety of distribution channels used in the marketing of cosmetic products which include examples such as product counters set up in department stores and product distribution through shelf display in supermarkets. These intermediaries make selling more efficient by minimizing the number of contacts a company has to make by handling all the individual contacts with customers and providing a range of goods to customers at one location. All