Factor Affecting People Investing in Mutual Fund

7240 WordsApr 5, 201329 Pages
Factors affecting people investing in Mutual Fund in Malaysia: An application of the Theory of Planned Behavior Kuah Kean Lam Research report in partial fulfillment of the requirements for the degree of MBA 2008 ACKNOWLEDGEMENTS I would like to thank my supervisor, Dr. Nabsiah Abd. Wahid and my co-supervisor, Dr. Datin Joriah for their invaluable guidance in helping me with this research. Special thanks also go to Associate Professor T. Ramayah for his kind assistance and consultants in my statistical analysis. My sincere thanks to all the lecturers in the MBA programs. I also want to thank my family for their patience, support and encouragement during the period of my study. I am also grateful to my friends for their help and…show more content…
4 Implications 84 5.4.1 Theoretical Implication 84 5.4.2 Practical Implication 85 Marketing Strategy for Mutual Fund 85 5.5 Answering the Research Questions 87 5.6 Limitations 89 5.7 Future Research 90 5.8 Conclusion 90 REFERENCES 91 APPENDICES 97 vi LIST OF TABLES Page Table 4.1 Respondents Demographic Profile Table 4.2 Rotated Component Matrix for relative advantage, Compatibility and ease of invest Table 4.3 54 Rotated Component Matrix for efficacy and facilitating Condition Table 4.4 51 55 Rotated Component Matrix for Attitude, SN, PBC and Past Behavior 56 Table 4.5 Reliability Coefficients of Variables 57 Table 4.6 Descriptive Statistics 59 Table 4.7 Pearson’s Correlation Analysis of Variable 61 Table 4.8 Result of Multiple Regression of H8, H9 and H10 63 Table 4.9 Result of Multiple Regression of H13 65 Table 4.10 Result of Multiple Regression of H11 and H12 67 Table 4.11 Result of Multiple Regression of H1, H2, H3 and H5 69 Table 4.12 Result of Multiple Regression of H4, H6 and H7 72 Table 4.13 Summary of Hypotheses Testing Results 73 vii LIST OF FIGURES Page Figure 1.1 Total NAV vs Bursa Malaysia Market Capitalization as at 31st Dec 2006 6 Figure 2.1 Theory of Reasoned Action 24 Figure 2.2 Technology Acceptance Model 25 Figure 2.3 Theory of Planned Behavior 26 Figure 2.4 TPB with belief de-composition 29 Figure 2.5 Theoretical Framework 35 Figure 4.1 Stage 1a Multiple

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