Factor Analysis: An Analysis Of Brand Choice Factors

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According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Throughout EST 106, I feel that I have taken many steps that have both established and broadened my personal brand. Before this class, I really did not know about this but now I have a good grasp of the idea. One's digital portfolio is a culmination of their work and interests in an online portfolio. And through my digital portfolio, I have now exposed what my personal brand is to the world. The brand that I want to show is one of a hardworking individual committed to learning and working with individuals from all over the world. And through this class, I have learned ways to show this.

FRONTLINE® brand products are used to kill fleas, ticks, and lice that harbor themselves in household pets such as cats and dogs. These common pests are easily contracted from other pets or the outside environment and can cause a range of ailments from hair loss, sores, and scabs to anemia, allergies, and other skin diseases. In the U.S., there are nearly 79.5 million households that own either a cat or dog; 30.4% being cats and another 36.5% owning dogs (AVMA.org, 2012). With these substantial numbers of household pets, fleas and tick infestations are a constant threat and reoccurring problem for many pet owners. In 2016, over-the-counter medication, supplies, and veterinarian care generated over $30.6 billion in sales with an overall total

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Today automobile industry is regarded as one of emerging competitive market. Automotive industry has been enjoying an era of relatively strong growth sales and profitability. Auto industry depends heavily on customer trends and tastes. While car companies do sell a large portion of autos to businesses and car rental companies, consumer sales is the largest source of revenue. Behaviour of customer is the important factor in the buying decision. so I here thought of considering consumer preference while choosing the car. I consider understanding of consumer preference is to be given top priority from the company perspective. Company must need to understand the key factors which consumer consider as their top priority while choosing

Two models in particular (see Fig. 1, 2) have been used to critically analyse relationships between investigated components of the subject. Moreover key emerging areas of interest have been defined to then be further explored within primary research. Interview questions were formed with regard to those key areas to support the structure of the interview.

The Design Phase is what brings the user experience to life. It’s a process of structured brainstorming to answer the critical questions around design, prototyping, and testing new ideas. Creating an amazing experience consists of simple functionality, powerful usability, and creative thoughtfulness.

The application of factor analysis widely used in social research (Steinfeld, Navon, Creech, Yakhini, & Tsalenko, 2014). The current study employs factor analysis to reduce the items’ in the questionnaire for data reduction as per the recommendations of In addition, the factor analysis is used to construct the factor based on the items’ in the scale (Wang & Ahmed, 2004).

The automobile industry has grown to be a very dynamic one in the recent years. Even though the essential use of this industry has been to satisfy the customer’s need to travel from one place to another in comfort, the constantly changing market, has slowly changed customer’s needs into wants paving way for high competition in the automobile arena. This essay gives a brief analysis on BMW, one of the leading brands in the industry and how they effectively use marketing as a tool to achieve the status they enjoy now. Even though BMW produces various automobiles including motorbikes and are into financial service sector, this essay will look into only the cars produced by the BMW.

Brands have become a primary role in modern society, which are included as a main part of a business’s capital (Kapferer, 2004). According to Lin and Hsu (2009) the brand image has been gradually recognized as a major topic for many marketing organizations. An excellent brand image not only helps companies to build market positions, but also makes it stand out from many competitors. Moreover, it is important that a successful brand should establish a good brand’s reputation, thus to win the trust of consumers. The key issues for managing and improving brand image may include following: whether the firms of different type, size or age should concern the same elements of its brand image? What different elements should they pay attention to?

Brand designing is the one of the effective marketing strategies used by the companies to bring their products or services and consumers together (Clifton, 2009). It is not only the name or logo of the brand, but it implies the overall feeling or image that a consumer has while consuming the product of the brand. Brand designing is considered vital mostly when the companies try to market their products or services into a new market or an existing market (Keller, Parameswaran and Jacob, 2011). With a number of brands available at the market stores, it is necessary for the companies to differentiate their products from other competitors. Now-a-days, brand designing has become the most useful tool that the companies use for differentiating their products from other products of same category. According to Schmitt (2009), better perceptions about a brand results in more sales and good brand designing elevates the company’s total value which includes its products, people, positioning, advertising and culture. The main purpose of this research study is to investigate how brand designing influence purchasing decisions of the consumers. There are successful global brands like Apple Inc., Samsung, Microsoft, Coca-Cola, PepsiCo etc. The research paper emphasizes how renowned brands like these have managed to maintain their leading position in the global market and earn huge revenues despite of stiff competition through high branding strategy.

Name is the foundation of the brand. A company’s certain brand. Once in the market, brand name will greatly determine its position in the fight for consumer. It can distinguish the product in a competitive position when its brand name has favourable associations which customers are looking for, or can be positioned in the lower rank when it has negative associations and impressions. Some brands are usually unknown to the customers in the market place while on the other hand some brands show very high degree of awareness. The brands of high awareness have high level of acceptability with customers do not refuse to buy such that as they enjoy the brand performance. Companies are

This study was conducted in Chitungwaza and Harare urban markets in Zimbabwe as the target market. The purpose of the study was to assess the level of the brand awareness and factors

DECISION: All the value in the above matrices are lies within the range. And it explain all the factors. So this questionnaire is fit for factor analysis.