Factors Affect Choice of Bank Services

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ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES DEPARTMENT OF ACCOUNTING AND FINANCE BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES By: Goiteom W/mariam June 2011 Addis Ababa BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Master of Science in Accounting and Finance By: Goiteom W/mariam Advisor: Dr. Ulaganathan S. June 2011 Addis Ababa ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES DEPARTMENT OF ACCOUNTING AND FINANCE BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES By: Goiteom…show more content…
n-------------------------------------------------------------------------------------------------iv Table of Contents------------------------------------------------------------------------------------------v List of Tables---------------------------------------------------------------------------------------------vii List of Figures-------------------------------------------------------------------------------------------viii List of Acronyms-----------------------------------------------------------------------------------------ix Abstract-----------------------------------------------------------------------------------------------------x CHAPTER ONE: INTRODUCTION----------------------------------------------------------------- 1 1.1 Background of the study----------------------------------------------------------------------------- 1 1.2 Statement of the Problem---------------------------------------------------------------------------- 3 1.3 Objectives of the Study------------------------------------------------------------------------------ 4 1.4 Specific Research Questions------------------------------------------------------------------------ 4 1.5 Significance of the Study---------------------------------------------------------------------------- 5 1.6 Scope and Limitations of the Study---------------------------------------------------------------- 5 1.7 Organization of the Paper--------------------------------------------------------------------------- 6
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