Factors Affect Choice of Bank Services

23387 Words94 Pages
ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES DEPARTMENT OF ACCOUNTING AND FINANCE

BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES

By: Goiteom W/mariam

June 2011 Addis Ababa

BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES

A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Master of Science in Accounting and Finance

By: Goiteom W/mariam Advisor: Dr. Ulaganathan S.

June 2011 Addis Ababa

ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES DEPARTMENT OF ACCOUNTING AND FINANCE

BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES

By: Goiteom
…show more content…
n-------------------------------------------------------------------------------------------------iv Table of Contents------------------------------------------------------------------------------------------v List of Tables---------------------------------------------------------------------------------------------vii List of Figures-------------------------------------------------------------------------------------------viii List of Acronyms-----------------------------------------------------------------------------------------ix Abstract-----------------------------------------------------------------------------------------------------x CHAPTER ONE: INTRODUCTION----------------------------------------------------------------- 1 1.1 Background of the study----------------------------------------------------------------------------- 1 1.2 Statement of the Problem---------------------------------------------------------------------------- 3 1.3 Objectives of the Study------------------------------------------------------------------------------ 4 1.4 Specific Research Questions------------------------------------------------------------------------ 4 1.5 Significance of the Study---------------------------------------------------------------------------- 5 1.6 Scope and Limitations of the Study---------------------------------------------------------------- 5 1.7 Organization of the Paper--------------------------------------------------------------------------- 6
Get Access