Factors Affecting Consumer Behavior Of Consumers

In the novel excerpt “What is Cultural Identity” by Elise Trumbull and Maria Pacheco, they define the aspects of cultural identity and how each individual views others. Furthermore, when talking about the cultures of communities, they explain, “Social groups existing within one nation may share a common language and a broad cultural identity but have distinct ethnic identities associated with a different language and history,” (Trumbull and Pacheco 9-10). Taking America for example, many ethnicities of people are melted together into one nation, yet share the same language and contain similar cultural identities, as Trumbull and Pacheco stated. The differing backgrounds of individuals in these communities is what diversifies the entire nation, accepting every person with any culture.

Firstly, cultural diversity refers to diversity within a given cultural system. Although the population that practices this system is not a uniform group, but a composite whole which is made up of mixtures of the subculture and subpopulations of different sizes? However, each of these subpopulations and subcultures experiences' and rituals' affects the socio-cultural reality in different ways, depending upon their needs and wants.

Cultural identity is people from multiple ethnic backgrounds that live in one world. Cultural identity describes me by being a black african american female, cultural identity around the word is different because some people may be Hispanic,asian,european,etc. Cultural identity can shape in different ways. Some different cultural identities may be your state, food, gender, language,music, and clothing.

Offer- An offer is a proposal involving one of the parties offering something of value to the other party in the agreement. Both parties are allowed to reject the offer. For example, buying a second-hand car, a person interested in buying the car makes an oral offer of $16,000.

Cultural pluralism refers to the subgroups in a society who holds unique values and practices that are accepted by the dominate culture. Like many other ideologies, cultural pluralism poses ethical problems. It challenges cultural diversity and the rising tensions within the framework of those societies. Oftentimes, ethical problems are rooted in cultural pluralism. For example, I am part of the larger society of America because I am an American. However, I am also a part of the Asian Americans subgroup. Asian Americans, and an even smaller group Vietnamese-

1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite.

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

These factors will ultimately influence a consumer’s buying decision and allow organisations to create differentiation strategies. A

Culture is not about group differences or a way to describe a group of people. It is diverse, dynamic and ever changing. It is the shared system of values, beliefs and rules.

The different racial and cultural characteristics within a community propose various issues. Culture is a collection of behaviors and beliefs that becomes a way of life.

Cultural Pluralism. Cultural pluralism is where micro groups exist in the larger group or society they are a part of. They maintain their unique identities.

Cultural Diversity refers to the differences in race, language, ethnicity, values systems, religion, and sexual orientation represented within a community (Amadeo, 2013). It is also defined as acknowledging, understanding, accepting, and valuing differences among people with respect to age, class, ethnicity, gender, disability, etc. (Esty and et. al. 1995). Cultural diversity can be found in all kinds of setting and workplaces; be it school, market place, banks and institutions or in farming, agriculture and industries.

Understanding and acting upon consumer behavior is at the core of becoming a successful retailer. Today’s business environment is packed with competing firms, all seeking to convenience customers to choose them over their competitors. Many industries, such as the soda, cell phone, and washing detergent industry are dominated by a just a few or a sole firm. Therefore, more than ever it is difficult to intervene in the habitual consumption of most consumers. A consumer’s buying process is what must be closely analyzed by any existing or new firm that is trying to become competitive in today’s business environment.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

Another possibility is the integration of different cultures, which is a diversified phenomenon by participating fully into the dominant society that may lead to some shared values and features, while keeping their own distinctive cultures (Berry,