Factors Affecting Consumer Behaviour

Cultural diversity can be defined as the cultural differences that exist between people such as, language, traditions, and the religious beliefs along with the way society carries itself. It is inevitable in the United States to notice the wide variety of cultures that with the years have come to share this land with Americans.

Firstly, cultural diversity refers to diversity within a given cultural system. Although the population that practices this system is not a uniform group, but a composite whole which is made up of mixtures of the subculture and subpopulations of different sizes? However, each of these subpopulations and subcultures experiences' and rituals' affects the socio-cultural reality in different ways, depending upon their needs and wants.

Offer- An offer is a proposal involving one of the parties offering something of value to the other party in the agreement. Both parties are allowed to reject the offer. For example, buying a second-hand car, a person interested in buying the car makes an oral offer of $16,000.

Cultural diversity is the understanding that within a given society, there are many cultures and backgrounds being represented in that society. Diversity can be represented by the different languages being spoken natively or by racial and ethnic orientation. The diversity of cultures is what allows for an exchange of ideas, goods and values from one culture to another. Such diversities within cultures can only exist if they are maintained and are seen as equally as important as any other. Cultural diversity is also ever changing the landscape of the United States as we are welcoming more immigrants.

1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite.

In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:

Diversity is one of the main things that separates people from each other in society. There are many ways diversity can be seen, either by, culture, nationality, status in society, or by gender. A visible diversity many people commonly see is culture diversity. Culture is simply, people's way of life. Culture is what distinguishes people; some may say it creates an invisible line between people. Many cultures are not accepted due to the fact that their beliefs, traditions, or practice are different from others. Many people believe that with diversity comes adversities. Many people are unaware of the importance of different cultures, even though it may be different to their custom.

The generic definition for diversity is the “state of having many different forms, types, ideas, etc.” (Merriam-Webster.com). Culture is similarly generically defined as the “beliefs, customs, and attitudes of a group of people or an organization” (Merriam-Webster.com). A deeper perspective encompasses sociocultural theory, where the social and cultural context of a person’s thought and actions are considered. According to sociocultural theory, we do not live in a vacuum. Interaction with social forces, or those omnipresent social influences that surround us, goes a long way toward explaining our attitudes, character, knowledge, feelings, and other individual attributes (“Diversity Consciousness”, 2010, 2004, and 2000).

Cultural diversity is the quality of diverse or different cultures, as opposed to monoculture, the global monoculture, or homogenization of cultures, akin to cultural decay. A collectivist culture teaches members the importance of group values such as benevolence, tradition, and conformity. Sue and Walt have at least three good examples of collectivist culture. These are just a few examples of cultural differences that happen through out the movie.

SingTel (Singaporean-owned Company) and Telstra (Australian-owned Company) are leading corporations in communication with major businesses in fixed telephony, mobile phone and Internet. The two companies each have more than a hundred years of experience in telecommunication with domestic and international markets. Although they both have subsidiaries and joint ventures overseas, Telstra’s concerns are limited to Asia-Pacific and North America markets, while SingTel focuses on a wider range including Asia-Pacific, North America, Europe and Middle East. Optus – a SingTel subsidiary - is the second largest telecommunication provider in Australia whose Earnings Before Interest, Tax, Depreciation And Amortization (EBITDA) is

The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to being an important source of

Cultural Diversity refers to the differences in race, language, ethnicity, values systems, religion, and sexual orientation represented within a community (Amadeo, 2013). It is also defined as acknowledging, understanding, accepting, and valuing differences among people with respect to age, class, ethnicity, gender, disability, etc. (Esty and et. al. 1995). Cultural diversity can be found in all kinds of setting and workplaces; be it school, market place, banks and institutions or in farming, agriculture and industries.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

People have different consumption behaviors in relation to the using up of various health products. Their experiences and cultures determine if they are likely to purchase given health products. Chinese culture is different to the Australian culture which creates vast differences in how the consumers carry out their purchases as well in the decision making process. Even though features such as flavor, quality and brand name is similar across all the nationalities, the customers values and the role that the culture is attached to a given product plays a critical role in influencing the purchase behavior. In this case, the consumption

People have different consumption behaviors in relation to the using of various health products. Their experiences and cultures determine if they are likely to purchase given health products. Chinese culture is different to the Australian culture which creates vast differences in how the consumers carry out their purchases as well the decision making process. Even though features such as flavor and brand name is similar across all the nations it is the Australian vitamins that they prefer to buy for the greatest quality. The customer values and the role that the culture is attached to a given product plays a critical role in influencing the purchase behavior. In this case, the consumption of the health products is primarily affected by