Factors Affecting Customer Loyalty At Subway At Royal Oak Mall

1965 Words8 Pages
Evaluation of the factors affecting customer loyalty at Subway in Royal Oak mall Introduction This study will consider the Royal Oak Subway, which is located in a shopping mall. Subway is recognized as the third largest fast food chain in the world, As it offers with many healthy sandwiches also called “Subs” where the customer have the option to decide how they want their sandwich to be served. The core value of subway is based on its freshness with the slogan of “Eat Fresh” which tells that subway uses only fresh ingredients and freshly baked breads. The Vision for the subway restaurant is to be the no 1 in the world in the quick service restaurant by delivering fresh, delicious and exceptional experience. However, it is possible to achieve the mission and to bring the vision into reality by the core value such as family, Teamwork and opportunity. • Family - By serving each other in our communities, and customers, we built our relationship. • Teamwork – To succeed through teamwork, we always challenge ourselves and with each other, against to shared goals and to be liable for our responsibilities. • Opportunity – For increasing the opportunity for everyone we continuously create an entrepreneurial, ever growing SUBWAY community. Business issue The competition is the major issue as the subway is located in the shopping mall at Royal Oak where all the competitors are surrounded nearby which provide more options to the customers, So it becomes hard to retain
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