Factors Affecting The Demand For Hospitality Services Research Essay

In relation to hospitality and catering, the non-commercial or “public” sector exists in the form of hospitals and institutes of education. Organisations in the commercial sector are privately owned and exist solely to find a niche to exploit to make money. While money-making is still a factor in the private sector, it is not the main goal. With the primary goal, demographic and expectations of the target audience, along with location and budget, all taken into account, different areas of the hospitality and catering industry begin to differ widely.

The hotel industry is a labor-intensive service industry dependent on the availability of high-quality employees to deliver, operate and manage tourism for its survival and competitive advantage (Amoah & Baum, 1997). The tourism industry is one of the most essential area in coming years. It has the opportunity for a rapid growth. The needs of the hotels are also increasing and it has the potential to provide employment to many people around the world. It is also observed and researched the there is a need of qualified and educated staff. They should be more skill full and aware of new trends and demands of the industry. They should have sufficient knowledge to satisfy the needs of

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

Anderson, C. (2012). The impact of social media on lodging performance. Cornell Hospitality Reports, 12(15).

Based on influence of personal experiences, I have chosen to go for hospitality sector there by choosing Travelodge as main focus points in this essay.

The hospitality industry or the lodging industry is one of the most major service oriented industries in the world, inhabiting a noteworthy stand in the global economy. This self-sustaining industry has been successful in creating more than 258 million jobs across the world and contributing to around 9.1% of the world GDP. The figure would touch 296 million in 2019 according to the expectations of UNWTO. Presently, the industry has gained a worldwide economic segment having a direct and indirect impacts on the world economy. The rapid growth of this industry is being experienced by various countries including India. The hospitality sector of India is growing at a fast rate and referred as one of the most beneficial enterprise in terms of profit and contribution to the economy through foreign exchange. Hotels are a critical part of the industry and play their part in providing services and

The business will use different social media platforms to conduct marketing activities. The advantage of using social media is that a business can track customers’ actual behavior. This can allow Wynn Resort to nurture and personalize relationships with customers. Various measures have been taken to allow the company to have an integrated, holistic view of its customers. Through the use of newer and comprehensive social media platforms, Wynn Resorts will easily integrate data from many platforms and enhance customer engagement. Improved communications online will lead to higher customer satisfaction from better interactions.

According to CTH Lecture notes (2014) the hospitality industry is one of the largest growing sector in the world and it will be discussed according to the history, characteristic and the importance of the industry as well as the features of the business along with the grading system, the internal and external factors, and the tourism industry is also a large growing sector which provides services such as accommodations, food, etc. The history, characteristics and the importance of the tourism industry will be discussed including the patterns of demands and tourism indicators, with the growth of emerging forms of tourism and the importance of transport, accommodation, attractions and events as well as the deference between tourism

Hospitality jobs, which include hotel jobs, resort jobs, restaurant jobs and other food service jobs, require constant positive interaction between individual employees and guests in order to establish a connection that will keep the business thriving (Wang, Y. (2010). New trends in management have swept through the international hospitality industry in recent years and some have left without a trace while others have shown more staying power. Whether it be total quality management, employee empowerment, or re-engineering, each new management shares a common element. The main yet rapidly changing role of the manager in implementing change, facilitating employee performance, building effective teams, and assuring delivery of quality goods and services to the public(Wang, Y. (2010). The hospitality industry 's employment base is the largest of any industry in the private sector in the USA. It surpasses the agriculture sector and the auto, electronics, steel, and textile industries combined in number of people employed. The hospitality industry worldwide employs over 255 million people. Within the USA, the hospitality industry employs over 13.9 million people, or 11 per cent of the working population. Hotel employee turnover is a well-documented problem in the hospitality industry with reported turnover rates ranging from 31 percent to 43 percent to 58.8 percent in the U.S. (Ziegler, H. (2015). Turnover in the hospitality industry is reported to be "nearly twice the average

Customer care and efficient operations can give hospitality related business a decided competitive advantage, and improved technology in hospitality industry which allows these businesses change in both areas.

Yelp has revolutionized businesses’ and customers’ interactions by giving consumers the power to influence others, creating a dependency between businesses and their customers and making a positive social media presence a key to entrepreneurial success. Whereas businesses previously relied on self-advertisement to draw in customers, Yelp emphasizes the importance of making a good impression so that the customer will do the advertising for the business. An example of a business that has become successful because of social media is a Cuban bakery, Porto’s Bakery, located in Burbank, California. Porto’s rise on Yelp’s “Top 100 Places to Eat in the US” from number forty in 2015 to number one in 2016 is evidence of the business’s success. Upon the social media phenomenon that brought success to the bakery, the owner of the bakery, Betty Porto, remarked, “All of a sudden with social media, with Facebook, with Yelp, look how much faster we’re getting recognition.

Currently considered the Industry of Opportunity for 2014, the hospitality industry remains ever evolving; growth and opportunity abundant. Though it is a blossoming, promising industry, it has struggles like every other. Businesses all over the world find themselves attempting to understand their ongoing financial challenges and struggles. It is easy for anyone to look at the bottom line and recognize that a company is being negatively affected, but it can be hard to analyze the data and truly understand what is financially impacting a business. Have costs of goods increased? Have labor costs increased? Has actual business decreased? And why for all of the

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Although these limitations and as it was already mentioned, Twitter is now a powerful social marketing tool and the hospitality business, like any other industry of services, cannot ignore this fact.

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.