Factors Affecting The Demand For Toothbrushes

These practices seem redundant and superstitious when seen from an outside culture, but not so much within the culture, since our social norm defines beautiful white teeth an extremely attractive and desirable asset. Moreover, the fear of cavity that is learnt from an early age also motivates Americans to devote to this scrupulous daily “ritual”. By examining these aspects, it becomes clear that an outside culture cannot understand why Americans go to great length of pain and financial loss to obtain nicer teeth.

This proves that the lack of dental insurance within these low-income households plays a key role in whether or not these children will receive dental care. When these children do not visit the dentist, they increase their chances of developing dental caries significantly. The British Dental Journal disclosed that, “Sugars consumption varies by social class. National food surveys reveal a higher consumption of sugar and sugar-containing foods and drinks amongst low income groups”(Watt 8). Healthy food is expensive; therefore lower class families resort to unhealthy food because it is significantly cheaper. This extensive consumption of sugar-ridden foods is extremely detrimental to the enamel. The British Dental Journal also declared that “oral inequalities will only be reduced through the implementation of effective and appropriate oral health promotion policy”(Watt 6). The dental program will make the inequalities in dental care known and work to reduce those inequalities. Dental health is often times overseen because it is typically expensive and people are unaware of how the condition of their teeth affects the condition of the rest of their body. The all-inclusive dental health program will give people the treatment they need, regardless of their socioeconomic status.

Oral health care is an integral part of the US healthcare system. In 2012, Sen. Bernie Sanders introduced “The Comprehensive Dental Reform Act”, which aimed on expanding dental coverage, accessible oral health care centers, increase in dental workforce, enhanced dental education and encourage dental research. (Congress.gov). The ACA, aim to curb the national health spending, by facilitating the affordability to quality care through private and public health insurance. The purpose of this bill is to cut the healthcare costs and to reverse the “silent epidemic” of dental health status (surgeon gen). This dental bill with an integrated approach towards the preventive and comprehensive oral healthcare is estimated to provide coverage to almost 17.7 million adults. (ADA

The state of dental care for Native Americans is appalling. Native Americans are faced with oral ailments at a ridiculously disproportionate rate compared to other ethnic or cultural groups, and have limited access to adequate care. Despite the valiant efforts of sovereign tribal governments, the obstacles that they face are difficult to overcome alone. Reform is necessary; and must be accomplished as soon as possible, so dental care can be provided to thousands of people in need.

“The impact of unmet oral health care needs is magnified by the well-established connection between oral health and overall health” (Fineberg, H. 2011, p. ix). Oral health status is linked with general health, as evidenced by the association between poor oral health and chronic diseases, such as diabetes, cardiovascular disease, and respiratory disease. Poor oral hygiene can also lead to other health issues such as, oral facial pain and digestive problems. “The silent epidemic of oral diseases disproportionately affects disadvantaged communities,

account for 35 percent of total corporate sales volume and have become the fastest growing category of trade. All three companies sell to this category of trade. This trend is

One of the main reasons for the ADHA’s vision to raise the standard entry-level is to guide dental hygiene towards becoming a more advanced profession. Through increased education dental hygienists have more of an impact on the community, with the ability to expand health care access throughout the country, minimize oral disease instances and continue research towards improved oral health preventative measures. However, in order to expand the scope of practice and become more involved in health-related roles within the public, educational levels must be able to compete with other health care provider’s.

The SAI appears to always be watching and protecting their product position in the market. In 1953 tooth decay became a topic of public concern. Research by Weston Price, the Board Chairman of the American Dental Association published a report confirming that tooth decay was predominant in countries that consumed sugar and white flour and not in isolated populations like South Pacific Islanders (Taubes, Case Against Sugar 130). This prompted the SRI’s first grant to the University of Iowa and appointing Fred Stare, Department of Nutrition of Harvard

When one uses Crest toothpaste it could help avoid the feasible need of expensive treatment in the future. The advertisement features a pair of dice that are shaped similar to teeth. If we look at the dice as if they were teeth, the black dots could represent cavities that can occur. The teeth are also not in gums which can also represent what could happen if one does not use this advertised product, then one’s teeth could fall out. The advertisement says, “there are some things you just can’t afford to gamble with.” This refers to the health of teeth, and whether or not one is willing to take necessary care for

Economic status of the dental industry is “A key risk factors for many oral diseases, and significantly determines both general and oral health” (Beaglehole Pg 49) .Countries income and dental care can determine the number of oral health or dental diseases people might have in that country. In appendix 8 and 9there is a chart which identifies the “Relationship between GDP per capita” (Beaglehole 48) in the dental care industry.

The buyers in this sector are individual households. People use toothpaste for their own personal use. “The customer power is magnified when the market has many sellers and fewer customers. The switching cost from one seller to another is another

Although many Americans have good oral hygiene due to fluoride and making everyday good decisions, others do not have any access at all to oral health care. Over the years, dentists have been trying to demonstrate the importance of oral care. (“Access to Dental Care”) From commercials to campaigns, dentists will continue to demonstrate to their patients as well as to the people who don't have insurance the importance of oral health care. They will teach them preventative care and some techniques on how to prevent from getting any diseases.

Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians

willing to pay their prices. Five years ago, twelve customers accounted for around 80 per cent of Aztec’s

The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal, Close up, Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world, firms need to satisfy the needs of its potential customers, hence keeping the existing and gaining new ones. For this to be