Factors Affecting the Buying Behaviour of Vlcc Products

Buyer’s behavior is strongly influenced by members of their family. Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self-concept. Age and life-cycle have potential impact on the consumer buying behavior. The occupation of a person has significant impact on his buying behavior. Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. Lifestyle of customers is another import factor affecting the consumer buying behavior. There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes. The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, and social needs. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior; therefore, marketers are interested in them.

Personal Products Personal Product contributes to 30 percent of the total revenues. This segment is a high contribution segment. High volumes and economical prices were mainly responsible for the increase in this segment. However, the increase in prices and high inflation has impacted the growth of segment but with the presence of strong brands like - Pond‘s, Axe, Dove, CloseUp; Mass – Clinic Plus, Fair & Lovely; Popular - Sunsilk, Vaseline, Pepsodent etc across categories like - hair care, grooming, oral care, skin care, cosmetics & services etc will help the company to be the key beneficiary with the rising income levels and growing demand because of changing lifestyle. Therefore, we expect the growth of this segment to be at 17-20 percent. As the demands increases, we expect the HUL to charge premium for the products in these category as the major target customer for this segment is upper middle class and

In this course, it is mandatory to do practical study about consumes of a specific company or product. This study and the resulting report was conducted and submitted as a partial requirement for the Consumer Behavior.

There are many factors which can influent consumers make decision whether they purchase the product or not, such as physical environment, perception, personality, lifestyle and culture. Customers will change their mind to not buy a product because of style, color, price or their own idea changed, such as consumers will notice the image of the brand instead of the function of the brand.(Ferrell, 2005).For example, when P&G has just entered in China, its original position of brand “Rejoice” all-in-one shampoo is bring people convenience and flexibility of their hair. Later, P & G in market development found that consumers most need is to establish self-confidence, then from 2000 “Rejoice” reposition its brand to “self-confidence” instead of “convenience and flexibility” for the demand of consumers. (Hartline,2005) Consumers are the focus of the marketplace because whatever merchant do is all attempt to attract their needs and desires. Merchants are not only the people who sell products to consumers, but also should see the investment with a long-term sight. Consumer needs is changeable, maybe sometimes it will affect a firm’s original plan, but firms should always remember that consumers are god. Then a firm probably has a great prospect.

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company.

In 2010, with Lotus & Bamboo soap bar was introduced by Mary Kay in India, May Kay was approved a customized product for a specific country or region market for the first time. Moreover, the branded and packaged Indian care category of Mary Kay was growing up and expanding its product to attract more potential customers. Mary Kay brand has been developing massive products in India until 2010 with lower price compared with past several years. By late 2010, there were more independent beauty consultants in more regions

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

The Customer reflection of Burt's Bees is all people, including children and adults, young and old, male and female. But the main target audience Burt's Bees is young and middle-aged female. Nowadays, personal care products could achieve the clean purpose, so customers are no longer buy the products just for clean, they often prefer to the efficacy of maintaining and beautifying their image and nourishing. And young and middle-aged female pay more attention to their image and nourish themselves by personal care products. So all most of Burt's Bees products could satisfy their needs. After

Rosella Co. Ltd is a company dealing with ayurvedic beauty products. It delivers beauty products to women. Its products are Rosella fairness cream, Rosella talcum powder. We are headquartered in Mumbai. Having laboratories in Mumbai and Pune, we deliver our products all over India. There are about 1 crore loyal customers for us. The company have completed 3 years now. And we are able to deliver our product

This study is aimed to have an insight into the consumer engagement and consumer behaviour to any market stimulus. For this purpose we selected Zucci Hair Saloon. In this consumer behaviour analysis we focused mainly on the services offered by Zucci Hair Saloon and market strategies used to promote those offers to the consumers and consumers response and behaviour to these offers. The study of consumer behaviour deals with the factors that affect or stimulate a specific behaviour by consumer towards any product, service or towards the producer of that product or service. For this purpose we focused on these factors that affect consumer behaviour and they are; motivation, values, consumer buying process, groups, social media, lifestyle and culture, psychographic elements of segmentation to define Zucci's target market, industry analysis by Porter's 5 forces, and some promotional tools to engage customer.

In the present era of globalization, companies are finding it difficult to attract the customers towards their offerings. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. In India, with increase in purchasing power of people leading to the change in their life style, there has been a huge demand for

Conducting a survey on "A Study on Market Research to Understand Customer Buying Behavior & HMSI Visibilities in the Vaishnavi Honda, Chikmagalore." under the guidance of Mrs. Shanthal, Dept. of Commerce and Management, CIMS College, Bangalore.

1. Consumer Behavior by Bart, S, K & Kazvin,: The text have described buyer resolve doing process, buyers shadow case and outweigh of consumer behavior practice for marketers in order to deem what slake the final buyer. The text described significant characteristics of Indian buyer and competitive accommodation in Indian occasion for the marketers. The consumer resolve irresponsiveness, purchasing roles and consumer shadow case are discussed in specification. The several steps evolving consumer resolve doing are linked also the ghost Stripling