Factors Affecting the Buying Behaviour of Vlcc Products

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Chapter -1



A) To ascertain the availability of VLCC PERSONAL CARE Products in the market.

B) To know the end user response towards VLCC PERSONAL CARE products.

C) To know the factors which affect the growth of VLCC products.

D) To know the services provided by VLCC PERSONAL CARE products in the market.

Chapter -2


The whole study about the factors which affect the buying patterns of the end consumers in personal care products. The factors like presence ,promotion, customer need satisfaction , channel strategy and support system which affect the VLCC in the market ,trans Gomti Lucknow. VLCC enter in the market as a
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Encouraged by the response, the company is setting up a chain of exclusive stores under the brand "VLCC Beauty Shop".
VLCC also manages a prestigious centre of learning related to its area of expertise, called the VLCC Institute of Beauty, Health and Management. Based in New Delhi, Chandigarh, Lucknow and Bangalore and affiliated to City , UK, it provides technical training not only to students wishing to take up beauty and nutrition as a career but also imparts training to professional in the field wishing to upgrade their skills. In addition, it is the in-house training academy for VLCC staff, which currently numbers over 3000. To date, nearly 3000 students have passed through VLCC's institute's portals in the three years since its inception .VLCC – region’s top scientific slimming and preventive healthcare brand, comes to Oman Pioneering wellness group offers scientific ways to lose weight Sultanate identified as key market for VLCC’s global expansion Muscat, April 17, 2008: VLCC – one of the region’s premier scientific slimming, beauty and preventive healthcare brands, will mark its foray into the Sultanate of Oman with the inauguration of its first slimming centre in Muscat this week. VLCC has revolutionized the concept of beauty and fitness in India and the UAE with its ‘Look Good Feel Great’ mantra, has carved a distinct niche for itself in the

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