Factors Affecting the Organization’s Buying Behaviour

conditions being met are crucial to control. A business intends for consumers to buy it’s product.

In a group, several individuals may interact to influence the purchase decision. The typical roles in such a group decision can be summarised as follows:

|  managerial approach of seller, capacity of seller to do the work, and ability of seller to make a reasonable make-or-buy decision.

Group forces influence buying because there may be a complex set of smaller decisions made or influenced by several individuals. The degree of involvement of each member varies. Three questions are taken into consideration when a decision is being considered, which organizational members take part in the buying process, what is each member’s relative influence in the decision, and what criteria are important to each. All of the deciders from Gentech worked as a group on the purchasing decision each had an involvement and came to a decision as a group.

These research topics on consumers buying decision making is one of the most interesting topics by different researcher and marketer before, and even still there are research going on it. Different researcher has shown different cause which related to consumers buying decision making that 's why

14) The attitudes and behavior patterns of consumers making a purchasing decision are part of the A. political environment

23) When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________.

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

If a buyer represents a large percentage of the supplier’s sales, the buyer has more bargaining power over the supplier. Rogers’s chocolate 50% of sales is contributed from its 11 retail stores which is a strong one. However, since the previous president Mr. Jim Ralph had grown its wholesale market up to 30% thus, they have to take a good care of its

1. When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by __________.

Technology has advanced and changed very rapidly. Our business world depends on the most recent technology. Technology impacts customers’ choices of buying because what costumers want is convenience and personal satisfied tastes.

Chang and Ive (2000) examine the “make or buy” decision in mathematical way in the illustration below. The research shows that in order to make decision or vertical integration over “make or buy decision” the firm should identify average TC considering the market price to produce such goods and service, then decide which organizational form is the best addressing the issue.

The four key factors that influence consumer choice are psychological, sociocultural, economic and government. These external factors are crucial to the success of the business marketing plan to fulfil the obligation of customer satisfaction. In regard to ALDI, the economic and psychological influences have been

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The main difference between consumer buyer behaviour and organisational buyer behaviour is that consumer buying consists of activates involved in buying and using of products for personal and household use, where organisational buyers purchase primarily for organisational purpose.