Factors For The Segmentation Of Camlin As A Stationery Industry

The data was collected with certain procedures. Initially, comprehend the research topic and objective, secondly, sketch the interview question by following the guidelines provided on QUT Blackboard as framework of the research. Subsequently, record and conduct the interview with qualified respondent. Then transcribed the interview conservation and uploaded to the online survey system. Lastly, download three other transcripts from class database of interview transcript.

In this study, a multiple regression analysis was applied to test the influence among predictor variables. The research used statistical package for social sciences (SPSS V 20) to code, enter and compute the measurements of the multiple regressions.

consistent with advertising policy maintain brand image of good quality Can utilize the popularity success of existing product line

Consequently, Pensonic has quickly grown the scope of its business while enhancing the company's overall strength and position. Thirdly, the Pensonic Group has grown tremendously over the last few years, the Group posted revenue of RM363 million, which sees an increase of 4.0% or RM14 million from RM349 million reported during the financial year ended 31 May 2012, riding on the growing demand in both local and overseas market. The Group was able to continue to penetrate markets by being competitive in terms of price and quality. Lastly , The marketing strategy used by Pensonic has made their product outstanding in the local market, export sales to Asian, Middle-East, Africa countries increased by RM3.2 million or 3.61% which accounted for 19.4%, 6% and 0.2% respectively of the Group’s revenue.( Annual Report,

How a brand is perceived affects its success, regardless of whether it’s a start-up, a non-profit, or a product.” (Wheeler, 2009: 2). This statement shows the importance of having a well branded product in order for it to stand out in shops and appeal to the consumers. Customer value is very important when marketing said product, a company or brand cannot assess the value, it is the customers overall capacity to be satisfied with the product and to make sure it meets his or hers wants and needs. For the customer to be satisfied with the product, the products performance needs to be matched with the customers expectation (Wheeler, 2009). In Simple’s case, the image they’re presenting through their products differs from the original company philosophy of a no fuss, simple product. Simple’s main target is consumers with a specific issue, sensitive skin, this is something other brands are already doing, for example Clinque. Although Clinque is a more high end product, it has a much larger market than Simple, some could argue this is down to the company’s packaging design as it a lot more simple yet still stands out on the shelves. Market research is important as it gives the company a clearer understanding of customer insights, which in the long run will give the company a better customer relationship. If

This section will demonstrate the research approach and design used to complete the purposed study. It will also highlight the sources used for data collection, to analyse and evaluate the evidence regarding research question.

Overall, the new ROM campaign now focuses on „inviting” consumers to buy the product and stand up for what they are and believe in, campaign which seems to be successful, since, according to www.romaniisuntdestepti.ro, 637.937 Romanians were involved in it so far.

The population has comprised of Higher Secondary School Students in Palakkad District. A convenient sampling size of 360 students of respondents has been selected using stratified random sampling.

The sample for the present study comprised of 300 unemployed educated male and female adults. Of these 150 participants were drawn from state of Jammu and Kashmir (North Kashmir) and 150 were drawn from U.P. (West U.P.) India. The subjects who completed at least graduation was taken into consideration for the purpose. The participants were randomly selected and further divided into two groups on the basis of gender that is,outof300 hundred

In order to reach a valid conclusion, analysis of both qualitative and quantitative factors were conducted. The primary data was obtained through

significance of this study can not be over emphasized .it will be based on the examination of the

In this chapter, the focus is on the methodology used in the study. It include the data collection, data source, variables, research design, theoretical research framework, sampling design, test consideration for data analysis, hypotheses statement and conclusion.

The present study is of analytical and exploratory nature. Accordingly, the use is made of primary data. The primary data is collected with the help of pre-tested structured questionnaires from a sample of 450 respondents from Haryana, Delhi, Chandigarh and Punjab using the services provided by the various branches of PSBs, PSIBs and PSFBs. A sample of 450 respondents/customers is taken (150 respondents from each group) with the help of judgment or purposive sampling method.

For the purpose of the study, the questionnaire was prepared to collect some background information of the participants in this survey. It will help to identify the respondents and how the samples seem to be. But for the reason of anonymity, there is no comprehensive information about respondents. It is agreed to make the respondents information in anonymous throughout the study, and not used any other purpose, other than academic. To achieve that purpose the questionnaire was prepared to get some meaningful, hence collect very basic information of respondents background. To get the maximum, and quality data sample used the fresh graduates from ordinary level of schooling. Those respondents have high impact and a potential way to get the view for this survey. At the same time, the questionnaire was prepared in second most commonly used language (English) to communicate with school leavers and middle-aged people across the country. The information that was collected from participants very from, age, sex, educational qualification and the bank that they most frequently used to get services. These will illustrate whether the respondents are fitted into the survey. The total number of valid respondents are 180, there is no invalid or missing sample. Among the total 180 participants in the survey total number of male participants are 88, that covers 48.9% of the total. And 92 respondents are female and that is 51.1%.

This chapter talks about the background of the study, problem statement, research aim, research questions, scope of the study, significance of the study, organization of the study and limitation of the study.