Factors Influence Consumer Adoption Of Dropbox

Since launching in 2008, the platform has become renowned for its unique content and features, including the ability to share

Uber, Lyft, Sprig and Airbnb are popular examples of businesses that are part of the new, techno-driven sharing economy that makes participating as simple as a tap on a smartphone.

As people are finding it harder to land jobs straight out of college, we are beginning to see a dip in ownership and a rise in collaborative consumption, the communal sharing of goods and services. Collaborative consumption is essentially an extravagant word for renting, and as young people are finding life to be more expensive than they once thought, renting seems to be the only option for many urban Americans.(HOOK) Collaborative consumption has been on the rise ever since the introduction of the World Wide Web when innovative companies such as Napster have stepped into the limelight and revolutionized the way we lived our lives. Rather than having to harry pounds of CD’s and cassette tapes, one could quickly download their favorite songs

While such hesitancy and anxiety are understandable during the initial emergence of a disruptive technology, the multifamily industry might be better served to embrace the reality of Airbnb and the sharing economy. The potential economic benefits for both owners and residents are just too powerful, and the risk of not embracing it is

Airbnb, an online peer-to-peer platform founded in August 2008 and headquartered in San Francisco, enables hosts to list and rent out their own residential properties to visitors. This online platform not only offers visitors with cheaper accommodation while connecting them with local communities, but also benefits hosts financially by renting out part or all of their properties. However, while the consequence of sharing economy is positive to both visitors and hosts, there is no doubt that traditional industry such as hotel business has been affected in a negative way. As a result, Airbnb is not only under attack from the hotel industry and individuals who want to rent apartments in longer terms, but also is opposed by city authorities in terms of local housing laws, regulations and tax issues. According to recent news released on Financial Times, the New York Governor Andrew Cuomo signed a law that would impose fines on hosts who advertise short-term rentals on Airbnb, which the governor considered as a violation of current state law.

Amy Westervelt, author of the article Bike-Sharing Grows Up: New Revenue Models Turn a Nice Idea into Good Business, informs the audience of how bike-sharing is exponentially growing worldwide and how it’s affecting consumers, the environment and businesses. She illustrates this by firstly providing a brief history, secondly introducing growth and fundamentality and thirdly by elaborating on its impact on a wide scale. Throughout the beginning of the article Amy Westervelt attests that in past years the launch of bike-sharing in the U.S. has faced adversity, however, its future has shifted into a promising one with as far as having much fame in other countries, due to better management, such as in France, China, India and now the U.S. Furthermore,

1. Sharing economy makes use of underutilized or idle resources and is mostly focused on peer –peer interaction. This encourages human interaction and trust among individuals and empowers them to be more open by increasing their humanness and encouraging collaboration. This system decentralizes power to distributed networks empowering communities as well as individuals.

The gig economy therefore is arguably, a response to social and economic stability. Economist Thomas Piketty cited in Sundararajan (2015) identifies the main driver of sustained economic inequality over the past two centuries as the concentration of wealth-producing ‘capital’ in the hands of a few. Similarly, the gig economy as the hypothesis puts forth, enables the economy to be engaged by many micro-entrepreneurs, instead of a minor group of large corporations. . Having provided an overview of the gig economy, the next section will discuss factors influencing growth of this phenomenon.

Social media such as Facebook, Twitter, MySpace, Instagram, and Flicker was invented to keep us in touch and keep us closer to our family and friends. But according to How Facebook ruins Friendships “we took our friendship online” (Bernstein). First we began communicating more by email than by phone and then switched to instant messaging or texting. By joining social Medias online

Why waste money and material when people owning things they actually only need to use once or twice? The idea of ownership is shifting and becomes the idea of access or subscription instead of a one-time purchase. The innovation of technology made these ideas easy and fast by connecting consumers and created rating systems with the help of social networks and mobile technologies. Corporate America that contributed to over-consumption has raised global environmental and financial concerns. On the other hand, the rising trend of collaborative consumerism encourages eco-conscious ways to de-clutter over-consumption; it may have a negative impact on traditional corporate consumerism, but encourages ecofriendly entrepreneurships; it also

In the world we live in today, people have the opportunity to interact with one another due to the advancement in technology. For many years people relied on the traditional ways of communications, for example pay phones, send letters, a house phone, in person and they even used web cam’s. Presently, people rely on modern day methods of communication such as sending text messages, emails or even messaging via social. The development of the internet has made it so much easier for people to communicate that Social Media has become the place where people interact more than ever in a mere second.

Uber, an application that connects ride-hailing users with drivers, and Airbnb, an online lodging platform that derives its name from bed and breakfasts, have practically become synonymous with collaborative consumption. Companies compete to become the next “Uber of” an industry. There is an “Uber of flowers” that delivers bouquets, an “Uber of lawn care” that encourages lawnmower sharing, and even an “Uber of medical marijuana” (Entis, 2014). The analogy is precarious considering the variations between these companies, but the basic premise of the sharing

After Uber joined in the business 76% of ride sharing app users use Uber most frequently, and more than 70% of consumers who haven’t used ride-sharing apps are familiar with Uber’s brand name, while other transportation such as Lyft is at 10% usage and 30% awareness levels respectively based on both unaided & aided brand awareness test. The sharing economy that Uber is using it becomes in effect network of accidental scabs who avoid the personal, social, or organizational cost of directly busting actual affect.

The concept of sharing has brought the economy to a whole different level. This new emerged market is creating businesses out of things that have never before been used. For example, renting out your home, car, driveway or even a room in your house for a dog penthouse known as DogVacay. This is not said to be a trend, this is a new market and is gaining the momentum it is because people are looking at it for economic, environmental and lifestyle reasons. Frederic Larson, a 63 year old photographer, teaches at the Academy of Art University in Hawaii uses the sharing economy to generate extra revenue. Renting out his home on Airbnb for $100/night leaving himself with one room to stay in, and he uses his Prius four nights a week for the ride-sharing service Lyft and is able to generate an extra $100/night. This is not only something for people to make their lives easier and live a better life in crowded areas, but now people are able to generate

Social network sites (SNSs) such as such as Friendster, CyWorld, and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others (Ellison, 2007). These sites could be used for work related situation, romance, connecting with individuals with shared interest, or creating a connection amongst college students. Facebook enables its users to present themselves in an online profile, accumulate ‘‘friends’’ who can post comments on each other’s pages, and view each other’s profiles (Ellison, 2007). Individuals can write on the wall of friends, send private message, comment on posts, as well as chat via instant messaging. Much of the early research on online communities assumed that individuals using these systems would be connecting with others outside their pre-existing social group or location, liberating them to form communities around shared interests, as opposed to shared geography (Ellison, 2007).