Factors Influencing Customer Satisfaction

Research can be used in many methods, for example: questionnaires, television, leaflets, books etc. it allows us to keep up to date on the new findings or discoveries e.g. a new type of cancer or a new vaccination. Research is the investigation into

Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories. Research can be divided into different steps in order to understand the whole process more in depth. The first step towards conducting research is to observe. Consistst of the subject area of ones interest and following that subject area to conduct subject related research. The subject area should not be randomly chosen since it requires reading a vast amount of

WHAT IS RESEARCH? It is a planned process whereby information is collected for a specific purpose, analysed and reported.

According to Depoy and Gittin, research is a way individuals think about problems in systematic way. Research is generally described as description, exploration, analysis, prediction and problem solving. There are different types of research and these researches are called the experiments, quasi-experiments and non-experiments. The purpose of research is to provide the insight to practice, it also enhance individuals understanding as well as developing new approaches with different topics, get to test your research for effectiveness. Understanding research is important because it helps to build individuals knowledge bases and informs decision making in practice. Research also enable us to make sure that our practice are up to date with relevant information.

Research allows us to better understand what is unknown, how a human thinks, why a dog barks when they hear a stranger approaching or that the earth is round and not flat. Research allows us to find answers to the questions we have. Research attempts to both understand and define. There are three kinds of research; Explanatory; Exploratory and Descriptive research. Explanatory, Exploratory and Descriptive research define what research is; Research is the attempt to explain, explore and describe (Neuman, 2006, 24).

Research is primarily an investigation. Researchers and scientists gather data, facts, and knowledge to help better understand phenomenon, events and people. Through research, analysis, investigations, and experimentation, we gain a better understanding of our world. As I skimmed the text to find a definition, I found the word research several times on several of the pages in the first chapter. Research is fundamental to any scientific enterprise and statistics is no exception.

Research is comprised of data which give the reader some understanding of the subject matter. In order for a reader to completely gain a full comprehension of this information, they must understand key terms. The following list of definition is provided to supply the reader with a better understanding of the findings.

Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to

An extensive literature study was undertaken and aspects that were discussed in the secondary research include the various components of customer service, as well as the marketing environment of Hotels in Egypt in General and Cairo in particularly.

Research is a way of finding out improved ways to prevent and treat diseases. According to (moule, P. and hek, G.) research is a systematic approach to gathering information for the purpose of answering questions and solving problems in the pursuit of creating new knowledge about health and social care.

Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.

Research is a form of systematic inquiry. It sets out to answer questions through assessing, summarizing and drawing conclusions from what are often very large amounts of information.

Customer service is very important element in hospitality industry. A good restaurant or a good hotel always have an excellent service first. Hotels and restaurants put added value in their products and service make guest love it. Some hotels give guest drink when they arrived or prepare small birthday gifts to their loyalty guests. But sometimes hotels spend lots of money to added value of customers’ experience but customers still don’t like their service. So, what’s happening? Hotels gave service and improved service are not customers needed or most needed. That’s the gap between you and your customer. “You know your hotel inside out, but do you ever see it through your guests' eyes? In many cases, there is a disconnect between what hoteliers think

What I have learned about research is that it is a process, a scientific process that psychologist and scientist develop that includes many different approaches and that is carefully peer reviewed and evaluated. There is what is called the Scientific Approach where scientist have an idea or theory and based on their observation will either support the theory or the theory can be falsified by their peers. Data also goes through a review period before it is published in a scientific journal by scientist who have the knowledge and expertise to evaluate it.

Research indicates that whilst a price reducing strategy, which is commonly used in response to strong competition, may see short term gains, rarely does it attract and retain new customers (Chan & Wong 2005). In Hong Kong many hotels have reduced their room rates to remain competitive, however the above implies that hoteliers would do better to understand how their services and facilities influence customer satisfaction rather than simply reducing