Factors Influencing The Adoption Behavior Of Coffee Producers

With time the small industry of coffee has modernized into a multibillion dollar industry that surrounds the world. With the growth of the industry there has been many world wide changes. Over the past 30 years coffee shops have jumped to the front of the public culture. New coffee shops have changes the face of American cities along with British, German, Colombian, Kenyan and Indonesia towns to name few. (Coffee a comprehensive guide to the bean, the beverage, and the industry) Around the world coffee has become part of the daily culture and coffee shops have grown to accommodate the massive demand that people ask for. Without the growth of the industry there would be a shortage of the product and many would have to go without their beloved beverage. In the United States alone there has been a massive increase in the number of coffee shops. In 1980 the number of coffee shops was a year 2,000 and by 2008 there was an astonishing 27,715. (Coffee a comprehensive guide to the bean, the beverage, and the industry) This was an increase of over ten times in the short time. 11,000 of those stores, almost half, were Starbucks one of the biggest coffee brands in the worlds. The growth of Starbucks is due to the work of Howard Schultz a worker for the company before they became as massive as they are today. Starbucks started very small in Seattle, Washington in the mid 1970’s. Howard bought out the owners and then went on to turn the small company into a massive corporation. (Coffee a

The growth of the coffee industry is expected to keep growing even become larger in the near future. Without new innovation the industry would never grow. There have been some tiny and some large changes in the coffee world that in toll add up to a new experience that many cannot refuse to be a part of. One of the goals of many coffee shops is to make the customer comfortable and happy. To do this many Starbucks’ around the world have installed new wireless charging stations in there stores so that when costumers are there they can easily charge their phones without worrying about bringing a charger of their own. This new addition to the stores is just one part of getting ready for the future. Phones and technology in general is a huge part of everyday life and this has to be incorporated into many places people shop. By adding technology to stores it makes the entire buying process more streamline. Starbucks has also integrated the use of phones in to the payment system at every store. Customers use their own phone that has a barcode to pay for their goods. With just the touch of a button the entire buying process can be completed. This makes it easy because you do not need to worry about remembering your wallet all you need is your phone and many people already have it with them. Included in the app is also a rewards system that provides user with rewards bases on how often they go and even recommendations for what a customer may enjoy next time. One of the newest changes

I watched the video “The Coffee Go-Round” which talks about how the cost of coffee seems to be dropping and as a result this has a negative impact on coffee producing countries. One of the strategies mentioned in the video is to grow different crops, this strategy isn’t so great since many of these farmers don’t have enough money to grow different crops. Another strategy mentioned is to move out of the land and go into the city, this is a good and bad option. It’s a good option since in cities there are more jobs being offered. However, it’s not such a great option because many of these farmers have lived their whole lives on their land, and moving to the city is a drastic change especially if they have a family. Lastly, another option is fair

In Latin America there are several issues that impede the reconciliation of citizen values. To this end, land tenure and management are topics at the forefront of political discussion in this region. Property rights, methods of distribution and governance along with discrimination and inequalities are all included in this topic. The Mexican journey of creating a unified nation is no exception to this pattern. The nation has been subject to foreign invasions, slavery, exploitation of land and resources, and dominating political regimes. The battles for change in political structures during the Mexican Revolution, colonization, and the post-independence period have had socio-economic and environmental effects for Mexico. These battles extended over decades and the hardships of the process remain with the people to this day. Christopher Boyer’s article Old Loves, New Loyalties demonstrates these social and political effects of the Mexican Revolution and the violence with which change was wrought. Matthew Vitz’s The Lands with Which We Shall Struggle addresses the tension in state development due to social rights and property rights and the environmental impacts associated with that tension. Karen Caplan refers to the complications in governance because of differing values and their effects on society in her article The Legal Revolution in Town Politics. Finally, Héctor Calleros-Rodríguez’s Land, Conflict, and Political Processes highlights more modern areas of tension as

2. Most successful companies like Starbucks have started programs to oversee and make sure their farmers are treated well. C.A.F.E.( Starbucks ' program) is Coffee and Farmer Equality this program ensures the farmers safety and the quality if the product. This program has shown to boost productivity between the company and the grower and between the workers and the owners of the plantations. Even though this program is in place the workers are still paid poorly. An expert picket can collect about 6-7 baskets of coffee berries a day, yet they are paid very little. 71% of farms in Brazil are less than 10 lectares, 25% of them are less than 50 lectares and 4% are more than 50 lectares.*

One possible way to indirectly prevent coffee rust from spreading to epidemic levels is for the government to provide some support to farmers. Government subsidies for seeds, fertilizers, and pesticides have the potential to help farmers cope with the investment difficulties they currently face (Stone 2014).

It is a globalised world. Being a part of this progressive society, growth is a key indicator of success. Global Trade is one such benchmark that differentiate nations and economies. Every nation has some policies to promote the strengths of their trade globally. Likewise, Colombia has been known to be the third-largest producer of coffee after Brazil and Vietnam (in terms of volumes produced) from a long-time. Coffee is the world’s most traded commodity and most of it is produced by the small-scale farmers. Hence, globalisation has had a great impact on its production as well as trade. Therefore, Colombia’s strength lies in the production of coffee but also promoting their strengths and honing them globally to their benefit. Coffee is not just a cash crop for the Colombians but it’s a way of life for them. The farmers associated with the credulous society of small scale coffee growers called National Federation of Coffee Growers of Colombia (NFC) (1) was founded in the year 1927.

1. Coffee growers in poor rural areas are paid very little for their crop. What strategies are proposed in this clip for changing that situation?

This is a system aimed at encouraging farmers not to give up on coffee planting by providing a better and stable life for small scale farmers who were also initially dependent on the income from coffee plantations (Mendez et al., 241; Bacon, Mendez, Gomez, Stuart, and Flores 263). In as much as globalization is a significant and inevitable move towards development, it has caused an increase in the gap between the farmer and the consumer in relation to the consumption of coffee. The small scale farmers in Central America are now left to compete with other coffee producers from regions such as East Africa and this leads to low prices of the product (Sick 194). This has been a source of discouragement for small scale farmers. In as much as the government has taken initiatives such as the introduction of Fair Trade, it seems like the statistics of this system being successful are still at an all time

Coffee consumption in the US and Europe equals approximately one-third of the tap water consumed annually, with annual production of approximately seven million tons estimated in 2010 (http://www.coffeefacts.com). Worldwide, nearly 25 million small producers derive their income from coffee; the economies of Africa, Indonesia, and South and Central America are especially dependent on coffee production. The majority of this production takes place in Brazil, where approximately five million people are involved in the cultivation and harvest of over 5 billion coffee plants without the aid of modern machinery. (Rice, 2003, p. 228).

These factors contributed to economic, social and natural bases degradation of the country (pg 1).” According to authors McDaniel, Byrne and Byrne, Nicaragua is one of the poorest countries where the people make a living by fishing and agriculture. However, “Agriculture plays a significant role in the country’s economy accounting for 21.5% of value added GDP and employs nearly 47% of the country’s population (10). Also not only climate change threatens agriculture, but negatively impacts rural households (11). Many About Nicaragua’s economy, Climate Change, Agriculture and Food Security (CCAFS) reports that the country is one the “poorest” countries of Central America. Coffee beans are mainly Central America’s backbone of the Central Americans. For Nicaragua, it brings “fifth to a quarter of export revenues.” However due to climate change, it can worse affect coffee growing due to its sensitivity that can cause a heavy economic loss. In order for the country to adapt to this climate change, the government launched a National Adaptation Plan that will help coffee farmers adapt to climate change and to “diversify coffee based incomes. Also, CCAFS reports that the International Fund for Agricultural Development (IFAD) provided $24 million to assist the coffee farmers by providing technology to help poor famers adapt, improve, and increase incentives for

Finally, global economic issues have an immense influence on the world of coffee. Throughout history there has been a pattern that coffee producing countries are economically worse off than those that are consuming the coffee. Pendergrast mentions that “in 1950 the average income in consuming countries was three times that of coffee-growing nations. By the late 1960s it was five times great” (270). With that said, many producing coffee countries were facing endemics and malnourished peoples because workers were receiving absurdly low wages thus placing them into poverty and human suffering (271). Specifically, although 90 percent of El Salvador’s exports consisted of coffee in the 1930s, they agonized from “‘low wages, incredible filth…[under] conditions in fact not far removed from slavery’” (168). Global economic issues of these producing countries lead to dictators easily gaining power such as those in Guatemala, Nicaragua, and Honduras (170). Not only was politics a matter that resulted from global economic issues, “the high interest rates from financial institutions and price [squeezes]” lead to the economic struggle of farmers like those from Colombia due to

Having more than two hundred seventy three company owned stores, Caribou Coffee is the second largest company- operated premium coffeehouse and retailer in the United States. Although it’s one of the largest coffeehouses it still has to compete with not only national coffeehouses like Starbucks but local ones as well.

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Young customers are between 16 up to 23 years old. They usually prefer cold coffee drinks or blend coffee drinks, such as iced coffee latte, caramel frappuccino, blended milk green tea, etc.