What Is The Role Of Emotions In The Buying Decision Process

Culture can also be branched off into three subtopics, which are a social agent, subcultures, and microculture. These subtopics of culture help create your own personal definition of culture and is the makeup of how you view your personal culture.

Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?

Personal factors are those which are part of the genetic make-up of a child (nature, not nurture). As such, they cannot be changed, although their influence upon development can be addressed to give children the best possible chance to achieve their potential. Personal factors influencing development include:

All businesses will be affected by factors in its environment. The following are the 3 main factors affecting businesses;

Offer- An offer is a proposal involving one of the parties offering something of value to the other party in the agreement. Both parties are allowed to reject the offer. For example, buying a second-hand car, a person interested in buying the car makes an oral offer of $16,000.

Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements:

These are people in our family and same social status as us. This factor would explain how outside influences help us to determine what products and services we use. The personal factor includes things such as demographics, interests, economic status, lifestyle and personality. In this factor it is clarifies how if the situation changes this will also change your personal factors. The last factor is psychological factors which include perception, beliefs, and motivation. The market allows us to see how each of these factors affects purchase decision. Understanding the role each factor contributes to the market will allow for a better marketing strategy of the Organic Baby Products.

Social factors are facts and experiences that influence the consumer’s personality, attitudes and lifestyle; these are grouped as reference groups, families, role and status. Reference groups give the potential for a person for attitudes as they compare themselves to others. Family behavior is very influential on an individual as it is so ingrained to routine. Every consumer has a different role and status in society, defining what they will consume. Hill et al. (1990, p317) describes individuals the being defined as being “embedded in the interactions and roles played within a society” as a homeless person has a very limited ability to consume.

Individuals make choices based on their personal tastes and preferences. Tastes and preferences are shaped by many factors. Some of the factors are family environment, physical condition, age, sex, education, religion, and location. In the analysis that follows, tastes and preferences will be viewed as a given, and discussion will focus on how those tastes and preferences are transformed into consumption decisions.

There are different types of factors that may affect your business. They are usually categorised in two ways; internal and external.

In this characteristic there are three features influencing consumer behavior: Culture, Subculture, and Social Class. One of the most important reason which creates consumers needs and wants is cultural characteristic. Human behavior is mostly learned and people exposed different sets of values and beliefs(Kotler and Armstrong 2007). These values influence to consumer behavior. These characteristics are important for marketers for understanding consumer behavior and taste. Subcultures are small groups formatted from people that share the same values and beliefs like nationalities, religions or geographic regions. The subculture is an important and effective market segment, which can be targeted, as soon as it is identified. Social class is a structure, consisting of a combination of factors which gather different types of members (Kotler and Armstrong 2007). Some social factors are income, age, education, and

Culture is a very complex belief of human behaviour, it includes the human society, the people that the society plays values customs, traditions which are imposed on the consumer by other individuals. As for subculture, people who share the same values, customs

Cultural, social, personal and psychological factors are the primary types of factors that influence consumer behavior.

Culture is a way of life of a people. Cultural factors include the belief and meaning, gender and generations, inquiry and learning, recreation and creativity as well as health and well-being (Desjardins & McCall, 2014).

However, passive view has also been criticized for failing to recognize that consumer plays a equal role, consumers decision-making is influenced by their psychological factors such as motivation, perception, learning, and attitudes, consumers. Besides, consumer decision-model illustrates that consumers evaluate alternatives before purchasing decisions are being made. Further, a passive view fails to recognize that decision-making can be influenced by one’s mood or emotional the moment. Hence, a passive view is argued an unrealistic view (Schiffman, 2010).