A STUDY ON CONSUMERS PERCEPTION AND SATISFACTION FACTORS OF MOBILE COMMERCE WITH SPECIAL REFERENCE TO THANJAVUR AND TIRCHIRAPALLI DISTRICT ABSTRACT: Mobile commerce is no more a future trend, rather a revolution, which is changing the way e-commerce business. M-Commerce is known as the next generation e-commerce. In this paper, an attempt has been made to find consumers level of perception and satisfaction towards M-Commerce. A sample of 100 respondent’s were conveniently selected from Thanjavore and Tirchirapalli Districy. Simple Percentage, Chi-square and Friedman Ranking test are used to analyse the data. The study concludes that any time any where process, quick process and low cost are the important factors that influence the perception towards M-Commerce. …show more content…
Smartphone limitation : Mobile has no big screen like desktop or laptops, so sometimes users tired to navigate more and more to choose just one item from thousands and affects shopping rates. 2. Habituate : Mobile commerce is a new application, so sometimes people avoid to change which are rapidly change. It will take some time to capture the whole market. As they are habituated to buy products from e-commerce. 3. Risk factor : Mobile commerce is the growing field and a lot of investment in this field is needed and becomes risky. Because technology changes day by day. Even though there are many security, some less security in the wireless network, so in data transfer hacking chances are more. 4. Connectivity : M- Commerce is used by the users mainly for their quick access and it needs high-speed connectivity of 3G. Otherwise, it is become hectic for the user to go through entire product purchase process. REVIEW OF
The demand for tablets and their uses for online shopping are increasing fast. Tablet users tend to spend more money when they shop online from their tablet. Data came out in early 2012 that stated that tablet shoppers spend 50% more than
“Conformity is the jailer of freedom and the enemy of growth.”- John F. Kennedy. In an oppressive government, the bravest action someone can take is to think for themselves. In “The Letter from Birmingham Jail” written by Martin Luther King Jr. to the eight white religious leaders in the south and “In this Dark Alley” a poem composed by Ahmad Shamlu, they address the importance of thinking for themselves despite the government’s attempts to indoctrinate its citizens. Both the authors challenge the audience to think for themselves, despite the unfair traditions created by the government.
Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.
The market for mobile commerce in North America is maturing much later than in Western
In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.
Unfortunately, due to the rise of Internet usage, many of Best Buy’s customers have turned to online retailers for their consumer electronic needs (i.e. Amazon). A study by ClickIQ revealed that 29% of respondents to a smartphone research survey looked at product in stores before purchasing online. With Best Buy opening many new mobile stores, they should prepare accordingly with online accompaniments to these stores with the opportunity of the Internet. The increase in digital content will in turn provide top-line growth for Best Buy.
‘The Prioress’ Tale’ in The Canterbury Tales by Geoffrey Chaucer is a piece of literary work that emphasizes Christianity while conspicuously emanating anti-Semitism undertones. The Prioress’ unwavering devotion to Mary at the start of her tale provides the reader with an understanding of the Christian culture at this time. With an understanding of the Christian culture, the Prioress’ prejudice towards Judaism is portrayed as less incriminating. This understanding places the blame for the Prioress’ anti-Semitism ideals on the social influence of the Christian culture. ‘The Prioress’ Tale’ displays anti-Semitism undertones through the favoritism of Christianity over Judaism, the murder of the young Christian boy, and the terminology used to reference the Jewish community.
Some businesses like Amazon and EBay have felt the huge impact of m-commerce. Though for most retail companies, sales via mobile devices is still a small fraction of total sales. When looking at the world as a whole, the potential for m-commerce is astounding. A lot of retailers are seeing increased sales via mobile devices with a larger percentage of those sales coming from tablets and less from Smartphones. M-commerce currently accounts for over 11% of all e-commerce sales and theses figure are still rising.
Mobile e-commerce users can safely anywhere on the Internet for per-sonal financial management, further improve the Internet banking system. Users can use the mobile terminal to check its account, pay bills, transfer and receive payment notice, etc.
Business are making a continuous effort to provide customer-centric services at reduced costs and at the same time ensure operational efficiency to the greatest extent.. The advent of Internet has initiated a digital revolution in the worldwide business sector. On top of this the developments of Mobile Technologies are bringing in new opportunities for Business. The dynamic and flexible nature of the mobile communication channel as well as its ubiquitous reach has helped in extending a variety of business activities to its customers. As a result new business platform offering entirely new types of business services have emerged innovating on various -business models. One such new business model is Mobile e Commerce . This paper looks into the future of Mobile e Commerce and how its implications to business .
In some countries, m-commerce already has a strong foothold. In the United States, mobile marketing is becoming more prevalent and taking all forms. Retailers such as Amazon, CVS, and Sears have launched m-commerce sites that allow consumers to buy books, medicine, and even lawn movers from their smart phones. The travel industry has used m-commerce to target businesspeople who need to book air or hotel reservations while on the move.
We are on the internet and mobile era, speed, reliability, and mobility plays a crucial part in meeting customer expectations. Obviously, technology plays a big part in the way we live and work. The Target corporate strategy of focusing the use of technology and a seamless mobile, online and offline shopping experience is the future of the digital world.
Here the critical review of a research article, taken from a reputable published and refereed journal i.e, “INFLUENCING FACTORS FOR THE ADOPTION OF MOBILE OFFICE SERVICES: EMPIRICAL INVESTIGATION AMONG SALES WORKERS” written by Jin-Bo Sim and You-Jin Kim,Creative Future Research Laboratory, Electronics and Telecommunications Research Institute, Korea. It is observed a major amount of variation in consumer expectations from the available resources (ETRI, 2010). The authors were keen in identifying the factors behind this scenario. It was all about the smart concepts of IT and portability with security.
Mobile commerce is not only an extension of an eCommerce business model but also an
However, there are several reason hinder in the consumer are involved in online shopping because some of the consumer are not willing to take part in online purchased due to the valid reason because there are worried about the quality of the product in online are not durable, moreover, there are not confident