Online shopping has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this modern concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using either a mobile device or a computer or laptop or tablet without the pressure of going to the traditional brick-and-mortar stores. It also allows customers to browse through seemingly never-ending options for merchandise or products not available in local stores and can likewise compare the different online stores and can make easy comparison between items and products, their brands and prices which
The demand for tablets and their uses for online shopping are increasing fast. Tablet users tend to spend more money when they shop online from their tablet. Data came out in early 2012 that stated that tablet shoppers spend 50% more than
Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.
Business are making a continuous effort to provide customer-centric services at reduced costs and at the same time ensure operational efficiency to the greatest extent.. The advent of Internet has initiated a digital revolution in the worldwide business sector. On top of this the developments of Mobile Technologies are bringing in new opportunities for Business. The dynamic and flexible nature of the mobile communication channel as well as its ubiquitous reach has helped in extending a variety of business activities to its customers. As a result new business platform offering entirely new types of business services have emerged innovating on various -business models. One such new business model is Mobile e Commerce . This paper looks into the future of Mobile e Commerce and how its implications to business .
In some countries, m-commerce already has a strong foothold. In the United States, mobile marketing is becoming more prevalent and taking all forms. Retailers such as Amazon, CVS, and Sears have launched m-commerce sites that allow consumers to buy books, medicine, and even lawn movers from their smart phones. The travel industry has used m-commerce to target businesspeople who need to book air or hotel reservations while on the move.
Unfortunately, due to the rise of Internet usage, many of Best Buy’s customers have turned to online retailers for their consumer electronic needs (i.e. Amazon). A study by ClickIQ revealed that 29% of respondents to a smartphone research survey looked at product in stores before purchasing online. With Best Buy opening many new mobile stores, they should prepare accordingly with online accompaniments to these stores with the opportunity of the Internet. The increase in digital content will in turn provide top-line growth for Best Buy.
Aijaz ,Shaikh & Karjaluoto (2014) carried out a literature review on mobile banking adoption. In their research report journal they acknowledged that e-commerce continues to play a significant role in the international business environment. They further stated that technologies and applications now focus more on mobile commerce, mobile computing among others. Consequently, mobile banking has been considered an instrumental channel of distribution and therefore research focus on its adoption. By the year 2017 there is a prediction that over 1 Billion people will be using mobile banking globally which is a representation of 15% of the overall number of mobile users. Statistics also indicate that around half of the overall number of mobile subscribers is unbanked. This therefore indicates growth opportunities for the banks and a current slow trend in adoption of the mobile banking application.
We are on the internet and mobile era, speed, reliability, and mobility plays a crucial part in meeting customer expectations. Obviously, technology plays a big part in the way we live and work. The Target corporate strategy of focusing the use of technology and a seamless mobile, online and offline shopping experience is the future of the digital world.
The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and
However, there are several reason hinder in the consumer are involved in online shopping because some of the consumer are not willing to take part in online purchased due to the valid reason because there are worried about the quality of the product in online are not durable, moreover, there are not confident
This research is an attempt to determine the technology factors that influence adopting(mobile office services) MOS and to understand how the consumer evaluates and predicts these factors so as to affect the intention to adopt these services.
One of the reason is it being convenient. E-commerce provides option of home delivery which saves effort of actually going to the store and move around to make a choice. Buying online means to just seat on your couch and make a selection without even moving from your place. The best part of it is that you just have to place the order and it gets delivered at your doorsteps. Number of internet users have been increasing since 2000, but the online transaction rate has been increasing more rapidly. 78% of internet users either agree (53%) or agree strongly (25%) with the proposition that shopping online is convenient for them (Horrigan).
Mobile e-commerce users can safely anywhere on the Internet for per-sonal financial management, further improve the Internet banking system. Users can use the mobile terminal to check its account, pay bills, transfer and receive payment notice, etc.
Some businesses like Amazon and EBay have felt the huge impact of m-commerce. Though for most retail companies, sales via mobile devices is still a small fraction of total sales. When looking at the world as a whole, the potential for m-commerce is astounding. A lot of retailers are seeing increased sales via mobile devices with a larger percentage of those sales coming from tablets and less from Smartphones. M-commerce currently accounts for over 11% of all e-commerce sales and theses figure are still rising.