Factors Of Mcdonalds

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald’s was first established in 1940 by Dick and Mac McDonald in San Bernardino, California. Their headquarters is now located in Oak Brook, Illinois. Globalization and technological changes have impacted the way McDonalds conduct business. “Globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services. (Hitt, Ireland, and Hoskisson, 2013, p.9). McDonalds has grown from one restaurant to a multi-international franchise, servicing millions of customers in over 119 countries. A minimum of five hundred dollars is needed to open a franchise. The first international franchise opened, 1967 in British Columbia followed by Costa Rica. What is unique about the international franchise is every

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

McDonalds originally opened up as a barbecue restaurant in California with a large menu and drive-in service. By 1948 McDonalds made a few changes to the restaurant and cut the

In the Information Age, social media has become the new top marketing platform for businesses. Whether big or small, businesses are turning to popular social media channels like Facebook, Twitter, and Instagram for their marketing strategies, since social media has become the new resource of large consumer outreach and high revenue increase.

McDonald’s is the leading global food service retailer with 1.8 million employees who serve 69 million people in 118 countries each day; from more than 34,000 local restaurants, 80% of which are franchised. ("Getting to know," 2013)

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

The company caters to a large customers market with varying tastes and thus can’t afford to introduce products without familiarizing itself with provincial prefences in food. For this reason, McDonald’s distributes its products in foreign locations with the hel of franchises who are well aware in of that works in their

McDonald's Corporation (McDonald’s) is the world's largest foodservice retailing chain. The company is known for its burgers and fries which it sells through over 30,000 fast-food restaurants in over 119 countries. A majority of McDonald’s restaurants are operated by franchisees. The company also operates restaurants under the brand name ‘The Boston Market’. The company operates primarily in the US and the UK. It is headquartered in Oak Brook, Illinois and employs 465,000 people.

McDonalds has been the front-runner of the fast food industry ever since it was founded more than 50 years ago. This fast food mogul has provided millions of Americans and people around the globe with their services. However, since the Companies founding in a Chicago suburb to the globally recognized Corporation it is now various problems have begun to slow down the sales and growth of the Organization. As of 2014, McDonalds had 36,528 restaurants in 119 countries. The Companies main selling products include: the Big Mac, Quarter Pounder, Chicken McNuggets, and the McFlurry desserts. Many stores also offer breakfast menus which include; the Egg McMuffin and McGriddles. McDonald’s purchases food, packaging, and equipment

McDonald’s development from its first drive-in restaurant in San Bernardino, California, to the famous fast

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.

McDonalds follow a world-wide standard and have specific franchise requirements in respect of machinery and equipment used in the production process of meal preparation. The aspect that makes McDonalds unique is the speed of preparation and services, and machinery and equipment are updated regularly to keep up with international standards.

McDonald’s Corporation filed an opposition to Future Enterprises Pte Ltd’s (FE) trademark application to register their trademark “MacCoffee”. In 1999, McDonalds has 108 restaurants in Singapore operating in franchised basis. They have also advertised their product extensively here in Singapore and have trademarks registered such as BigMac, Mac Fries, SuperMac, Egg McMuffin, McChicken and McNuggets, with their main mark “McDonald’s”. While FE, previously in the computer business, decided to switch business in 1994 to that of selling beverages and noodles. Adopting the western style, he named his product after the popular Macintosh computer by Apple Incorporation with the prefix “Mac”. The first product “MacCoffee” received good response overseas and FE continued naming and registering its subsequent products “MacTea”,”MacNoodles” and “MacChocolate”.