Factors That Affect Marketing Health Care Functions

(City-Data., 2015)What ethnicity or race is most common?According to the city data statistics it is predominately Caucasian. What is the general appearance of those you observed? Do they appear healthy? Do you notice any obvious disabilities, such as those with walkers or wheelchairs, or those with mental or emotional disabilities? Where do they live?From my observations they all appear healthy. I did not notice anyone with a walker, wheelchair or cane. No one appeared to be with mental or emotional disabilities at this time. I do not know where they live. Do you notice residents who are well nourished or malnourished, thin or obese, vigorous or frail, unkempt or scantily dressed, or well dressed and clean?All appeared nourished. One of the adult males sitting on a picnic table by the playground was slightly obese but was able to ambulate and function on the playground with his children and did not appear to be struggling. All appeared to be dressed appropriately but it was hard to tell as they were all wearing coats. The joggers were wearing workout clothes and tennis shoes. Do you notice tourists or visitors to the community?I did not observe anyone who appeared to be visiting at this time. Do you observe any people who appear to be under the influence of drugs or alcohol?I did not observe anyone who

“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012).

For the last five weeks research has been done on Kaiser Permanente, an organization that contains Kaiser Foundation Health Plan, Kaiser Foundation Hospitals and Permanente Medical Groups in eight regions. Since its inception in 1945, Kaiser Permanente has become the largest not-for-profit, integrated health care delivery system in the United States, serving 8.6 million members in eight regions: Northern and Southern California, Colorado, Georgia, Hawaii, the Mid-Atlantic States, Ohio, and the Northwest. About three quarters of the members are in California, the organization’s birthplace. It is the largest nonprofit integrated health care delivery system in the United States. Its mission is to provide affordable, high-quality health care services to improve the health of their members and the communities they serve. For the purpose of this research, focus will be on Northern California in a randomly selected hospital.

A wide-range of marketing research tools is available to market researchers and organizational decision makers. The following focuses specifically on data collection methods for conducting both primary and

Obtain data on at least three demographics such as: crime, education levels, gender, ethnicity, race, sexuality, education, or socio-economic data where available.

The population for the State of Ohio was compared in an annual estimate of the population for Ohio Counties: April 1, 2000 to July 1, 2006. According

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

Demographics can consist of population size, density, location, age, sex, race and occupation. In this analysis, we will focus on examining population

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

The health care organization covered is Jackson Health System in Miami, Florida. With over 2500 beds, this is one of the largest health systems in Florida and its flagship Jackson Memorial is one of the largest in the country. There are a number of strengths and weaknesses that will characterize the strategic direction that the organization will follow. Among the strengths are that Jackson has a large geographic footprint with Miami-Dade County, it has the financial backing of the county, that it has a diverse workforce, its relationship with medical school at the University of Miami, its leadership, and the multiple clinics and specialized services that it offers.

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets

Medtronic is a worldwide medical device manufacturer and supplier with over 80,000 employees, touching almost every country in the world in one way or another. Medtronic requires that every staff member and employee comply with international, national, regional, and local laws and regulations pertaining to data privacy and confidentiality. One example of maintaining confidentiality and privacy of information is during a Medtronic Fort Worth, Texas, VOC Product Development Events. VOC Product Development Events are events in which Product Managers engage surgeons under contracts to validate non-released product prototypes. Surgeons are required to sign non-disclosure agreement before engaging in any verbal or written conversation in regards to prototypes. All staff that is part of any VOC Product Development Event must sign a confidentiality and non-disclosure agreement during project briefings. The staff confidentiality agreement only allows individuals that are part of the VOC Event to discuss VOC Event information with individuals that play a role in development of the prototype or will take part in the product Development VOC Event. Product Development VOC Events are in a need to know basis and are treated as confidential and non-public information. If an individual is caught disclosing VOC Event confidential information to non-pertinent personnel within or outside the company, Medtronic could potentially take legal action or terminate an individual. Engineers and

1. Akron Children’s Hospital Marketing Director Aaron Powell felt it was important to conduct this study because Akron Children's Hospital's marketing director Aaron Powell thought that it was important to conduct this study, because other competitive hospitals in the area had hired marketing directors similar to himself, and were consequently intensifying their marketing campaigns in the area, which created an urgency for Akron Children's